Insider Newsroom
June 10, 2025
Insider Recognized as a Customers’ Choice for Multichannel Marketing Hubs in 2025, With a Score of 100/100 Willingness to Recommend
NEW YORK, NEW YORK (June 10, 2025)––Insider, the leading AI-native omnichannel experience and customer engagement platform, today announced its recognition as a Customers’ Choice in the 2025 Gartner Voice of the Customer for Multichannel Marketing Hubs report, with a score of 100/100 for Willingness to Recommend and the highest overall customer rating (4.9/5) of any vendor listed, based on 50 reviews as of January 31, 2025. Following Insider’s recognition as a Visionary in the Gartner® Magic Quadrant™ for Multichannel Marketing Hubs last year, this latest distinction as a Customers’ Choice on Gartner® Peer Insights™ is especially meaningful, as it’s based directly on feedback from customers who use Insider’s platform.
According to the report, “Gartner defines multichannel marketing hubs (MMHs) as software applications that orchestrate personalized communications to individuals in common marketing channels. MMHs optimize the timing, format, and content of interactions through the analysis of customer data, audience segments, and offers. MMHs are foundational for multichannel marketing, customer journey orchestration, and next-best-action programs.”
What is Gartner Peer Insights’ “Voice of the Customer”?
As the report states, “The ‘Voice of the Customer’ is a document that synthesizes Gartner Peer Insights’ reviews into insights for IT decision-makers. This aggregated peer perspective, along with the individual detailed reviews, is complementary to Gartner expert research and can play a key role in a brand’s buying process. Peers are verified reviewers of a technology product or service, who not only rate the offering but also provide valuable feedback to consider before making a purchase decision. This document includes vendors with products aligned to the market that have 20 or more eligible published reviews (and 15 or more ratings for “Capabilities” and “Support/Delivery”) during the 18-month consideration period ending 31 January 2025
“Vendors placed in the upper-right of the ‘Customers’ Choice’ quadrant of the ‘Voice of the Customer’ have scores that meet or exceed the market average for both axes (User Interest and Adoption, and Overall Experience).”
Insider has the highest overall scores across all categories
Insider’s mission is to make marketing and customer engagement teams unstoppable by anticipating and solving their biggest challenges before they arise. With a vision to become the most trusted and progressive technology platform for marketers and customer experience teams, Insider focuses on delivering innovative, industry-leading products that help brands design omnichannel experiences and drive customer engagement proactively. In our view, Insider’s overall rating of 4.9/5 reflects this ongoing commitment to delivering value, performance, and revenue impact for its customers across industries.
Insider believes it is executing the most ambitious product and AI roadmap in the industry, enabling marketers to become more productive and efficient while delivering highly personalized experiences to their customers. A rating of 4.9/5 for product capabilities—the highest across all vendors in the market—in our opinion, highlights that Insider’s customers believe their product roadmap and vision are headed in the right direction. Additionally, we feel, with a 100/100 Willingness to Recommend score, Insider’s customers recommend them to other businesses based on the value they have seen from the platform.
Customers rated the Deployment Experience at 4.8/5, which we feel is owing to an intuitive platform that makes deploying personalized campaigns across different channels at scale – easy and fast.
Insider believes one of our major success factors and strengths, Support Experience, with a rating of 4.9/5, is due to its localized and personalized customer support. Insider’s Growth Consulting team works closely with customers on campaign ideation to help them achieve their business goals and objectives, providing expert support whenever the customer needs it.
Insider’s vision for 2025
“Our recognition as a Customers’ Choice for Multichannel Marketing Hubs, alongside being named a Leader in the Gartner Magic Quadrant for Personalization for three consecutive years, is a clear reflection of our ongoing commitment to innovation, performance, and customer-centric excellence,” said Hande Cilingir, Co-Founder and CEO at Insider. “Our team is committed to delivering the ultimate vendor experience – with better support, account management, and product feedback. We have built a culture centered on customer obsession and embracing customer problems. Insider’s award-winning customer service and onboarding approach blends its leading product with superior support from local industry experts. New customers can expect migration to be completed quickly with zero downtime and the fastest Time To Value (TTV), 3X quicker than any other vendor (independently verified by users) to maximize performance against core metrics such as revenue, average order value, and customer lifetime value. Today, Insider is executing the most ambitious AI and product roadmap in the industry, delivering even greater value to our customers. We’re building this hand-in-hand with them, ensuring every AI capability we develop is designed to solve real challenges and create meaningful impact.”
Insider recently unveiled Agent One™, autonomous agents for superior customer engagement. Agent One™ brings together purpose-built AI experts (aka agents) to help you deliver superior customer engagement through emotionally resonant conversations and autonomous decision-making to drive exceptional results and outcomes. Building on the success of Sirius AI™, which introduced Generative, Predictive, and Conversational AI, Agent One™ takes a bold leap forward with autonomous agents that anticipate customer needs, provide real-time insights, and drive impactful business outcomes. By seamlessly integrating into marketing and customer engagement workflows, Agent One™ empowers marketing teams to operate autonomously, optimize campaigns, and foster hyper-personalized interactions—without having to rely on multiple stakeholders or fragmented data.
Agent One™ brings together purpose-built AI experts (aka agents) to help brands deliver superior customer engagement through emotionally resonant conversations and autonomous decision-making and generate desired outcomes and exceptional results. Agent One™ introduces three specialized AI agents designed to help brands move beyond transactional customer interactions to create emotionally resonant, trust-driven experiences across touchpoints.
Agent One™ represents the culmination of Insider’s decade-long leadership in AI. It brings together agents purposely positioned to address the unique challenges marketers and customer engagement teams face. It delivers precision, speed, and exceptional outcomes.
Together, these agents enable brands to deliver autonomous, hyper-personalized, and emotionally resonant interactions, setting a new standard for AI-powered customer engagement. Unlike generic AI solutions that require extensive customization, Agent One™ is purpose-built for marketers and customer engagement teams, delivering precision, speed, and measurable results at scale.
We believe all these factors have contributed to Insider having the highest scores amongst all vendors across all categories.
⭐⭐⭐⭐⭐ “Best solution to automate marketing communication across multiple channels to boost engagement with their omnichannel journey orchestration product, Architect.” — Marketing Lead in the Banking industry
⭐⭐⭐⭐⭐“Generated 20K leads in two months. Also, achieved 20X ROI in 3 weeks thanks to Insider. ” — Chief Growth Officer in the Consumer Goods industry
⭐⭐⭐⭐⭐ “Our ROI nearly doubled within a few months of using Insider. The Web Suite solution solves the issue of dispersed web tools and helps save time and money, which helped increase our ROI.” — Group Product Manager in the Retail industry
Read all reviews for Insider on Gartner Peer Insights >>
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About Gartner:
Gartner, Voice of the Customer for Multichannel Marketing Hubs, Peer Contributors, March 2025.
Gartner, Magic Quadrant for Multichannel Marketing Hubs, By Audrey Brosnan, Tia Smart, Julia Multedo, Greg Carlucci, Suzanne Schwartz, Julian Poulter, 23 October 2024
Gartner, Magic Quadrant for Personalization Engines, By Audrey Brosnan, Tia Smart, Julia Multedo, Greg Carlucci, Suzanne Schwartz, Julian Poulter, 4 February 2025
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Gartner Peer Insights content consists of the opinions of individual end users based on their own experiences and should not be construed as statements of fact. It does not represent the views of Gartner or its affiliates. Gartner does not endorse any vendor, product or service depicted in this content, nor makes any warranties, expressed or implied, with respect to this content, about its accuracy or completeness, including any warranties of merchantability or fitness for a particular purpose.
