Insider Launches EU&UK Customer Advisory Board including A.S. Watson, Promod, SeaSalt, Ozone and Odisseias

[Paris, 17 march 2025] – Insider, the leading AI-native omnichannel customer experience and engagement platform, today announced the launch of its inaugural Customer Advisory Board (CAB) in EU&UK.

Following a period of exceptional growth and high-profile customer wins in EU&UK, Insider now partners with some of the region’s most well-known brands, including A.S. Watson, Promod, SeaSalt, MepPets and Odisseias. Beyond EU&UK, Insider drives success for 1,500+ brands globally—including one-third of the Fortune 500—working with industry leaders such as Samsung, L’Oréal, Nike, and IKEA to redefine customer engagement.

The Insider Customer Advisory Board is designed to strengthen collaboration with the company’s most valued customers. Comprising senior executives from leading global and regional brands, the CAB will provide members with direct input into Insider’s product roadmap, go-to-market strategies, and the future of AI-powered customer engagement.

“Our CAB is more than a think tank—it is a powerhouse of industry leaders who will help shape the evolution of omnichannel customer engagement,” said Kubilay Sengun, VP Revenue Europe & UK at Insider. “Members get access to a host of benefits, including access to exclusive closed-door events. Our CAB members’ insights will not only guide our innovation but also ensure we continue delivering solutions that drive measurable impact for businesses.”

The Insider CAB unites a diverse group of thought leaders from multiple industries, including retail, Ecommerce, Financial Services, and Telecommunications. Through the CAB, members will be given the opportunity to identify emerging trends shaping the future of customer experience, share best practices for data-driven marketing success, discuss industry challenges and strategies to overcome them, and provide hands-on input into Insider’s evolving platform.

Participation in the EU&UK Customer Advisory Board is by invitation only. The 2025 board members include:

Andrea Zoboli, eLab Technology Director (Europe) at A.S. Watson

Ludovic Lefevre, Domains Manager at Promod

Olivia Grimward, Email Marketing Manager at SeaSalt

Martijn Jouvenaar, Marketing & Digital Manager at MedPets

Dragomir Draganov, Chief Marketing Officer at Ozone

Lukas Jorissen, CMO at Ibood

Boyan Kamphaus, Senior Product Owner at Swiss Sense

Pedro Saraiva, Head of Content & Digital Operations at Odisseias

Paul Garrett, Email & eCRM Manager at Solopress

The board will convene regularly through a mix of in-person and virtual sessions, creating a structured forum for strategic discussions, knowledge exchange, and collaboration on the next generation of AI-powered marketing.

The objectives of the Insider Customer Advisory Board are to: 

Influence Product Innovation – Direct input from top marketing leaders to refine and enhance Insider’s platform, ensuring it evolves with industry needs.

Shape the Future of Customer Engagement – Collaborating with forward-thinking brands to define the next era of AI-driven marketing and personalization.

Facilitate Executive Networking – Fostering a peer-to-peer community where marketing leaders exchange insights, challenges, and success stories.

Strengthen Customer-Company Collaboration – Ensuring Insider’s solutions reflect real-world business needs, maximizing impact and return on investment.

“This board represents the voices of some of the world’s most innovative brands,” added Kubilay Sengun. “Their guidance will empower Insider to continue delivering best-in-class AI-powered solutions while helping businesses achieve extraordinary customer engagement and retention results. Our mission is to make marketing teams feel unstoppable, and the CAB provides a direct line for collaboration, ensuring our platform evolves to meet their real-world needs.”

About Insider

Insider is the #1 AI-native Omnichannel Experience and Customer Engagement Platform – enabling marketing and customer experience teams to deliver a unique experience per person, from a single platform. With an integrated CDP that vertically integrates data and marketing application layers to fuel marketing automation and personalized customer journey orchestration across 12+ natively-supported channels, like WhatsApp, SMS, Email, Web, App, Site Search, and more. Insider helps marketers to efficiently collect, analyze, and predictively use first-party data in real time. As a result, brands accelerate growth, realize higher productivity, maximize marketing ROI, increase customer lifetime value, and create more valuable customer relationships.

The market-leading martech platform is trusted by one-third of the Fortune Global 500 and half of the Dow Jones Global Titans 50. Insider powers omnichannel experiences and customer engagement for 1,500+ of the world’s best-loved brands across retail, automotive, travel, and telecommunications, including Nike, Samsung, L’Oreal, Unilever, Allianz, Walt Disney, ING Group, Toyota, Singapore Airlines, and GAP.

Loved by customers and recognized by analysts, Insider is the only company in the space recognized as the #1 leader in all the areas marketing and CX teams care most about, including Cross-Channel Campaign Management, Personalization, and Customer Data Platforms, offering brands unrivaled product excellence within a single consolidated platform. Insider was named a leader in the Gartner Magic Quadrant for Personalization Engines 2023, the Forrester Wave for Cross-Channel Campaign Management 2021, and Leader in the IDC MarketScape: Worldwide Omnichannel Marketing Platforms for B2C Enterprises 2023 Assessment. The company was recently recognized in The Top 1% of all software companies worldwide in G2’s 2024 Software Awards and named the #5 Best Software Product with the most #1 rankings alongside other software legends like Google, Zoom, and Monday.com. According to G2’s Fall’24 reports, Insider is also the #1 G2 Leader in 9+ categories, including Customer Data Platforms (CDP), Personalization Engines, Personalization Software, Mobile Marketing, Customer Journey Analytics, SMS Marketing, WhatsApp Marketing, eCommerce Search, and eCommerce Personalization, with a 4.8/5.0 ranking for 21+ consecutive quarters. 

Today, Insider has more than 1,100 team members representing 51 nationalities across 28 countries worldwide. The company is woman-founded, and predominantly women-owned, with 70% of top executive roles, including the CEO, CMO, CHRO, and CFO, being held by women. With initiatives such as 100 Cities, 100 Projects, Young Engineers Club, shecodes and sheleads, Insider is committed to scaling its impact across its communities. For more information about Insider, please visit: https://useinsider.com.