Act on powerful user segments to deliver compelling app experiences

Target app users with high-impact experiences based on their usage behavior, location, device type, purchase date, and more. With app tracker segmentation track which apps are downloaded on your user’s phones and tablets to get ahead of your competition.

Push silently now, get opt-ins later

The Direct to History feature, also known as provisional authorization, will enable apps to send push notifications directly to the notification center (history) on iOS devices. With this feature, your app users can try out notifications before giving full push permission to your app.

Grab your user’s attention by grouping similar notifications for iOS

You can now group your promotional and transactional notifications separately to better target your users through push notifications. Insider API allows you to assign categories such as ‘summer sale’, ‘cart abandonment’, ‘order updates’ and many more so you can group all the relevant messaging to avoid clutter and increase noticeability.

Make each push more personal for every user

Let dynamic content automatically personalize user attributes in push notifications to deliver more relevant experiences in real time.

Push it at the right time to increase engagement on smaller screens

Send automated and scheduled push notifications using the InTime feature to reach users at their optimal time.

Prevent push-blindness with rich push alternatives

Deliver multiple products in the same notification, reminding visitors about items left in their carts, and tell a story such as recommending a complete look to track the CTR of each product or offer delivered.

Prevent push-blindness with rich push alternatives

Deliver multiple products in the same notification, reminding visitors about items left in their carts, and tell a story such as recommending a complete look to track the CTR of each product or offer delivered.

Bridge the gap between online and offline with geofence

Target specific mobile app users with enticing real-time push notifications to drive interaction as soon as they enter a geofence area.