고객관점을 실현하는 5가지 마케팅 전략
3월 30일(목) | 오후 2시-4시 | Webinar
Loyalty comes in all different shapes and sizes…from cult loyalty to mercenary loyalty. Are you able to identify (and respond) to the different forms – amongst your own customer base?
The cost-of-living crisis has undoubtedly changed consumer behavior, spending power – and loyalty. Implementing retention strategies that understand and engage with customers, based on their behaviors and preferences is critical to protect profit margins, drive incremental revenue and increase CLV.
In this session, experts Emily Maddox and Zsuzsa Kecsmar will explore the customer loyalty landscape and showcase four tried-and-tested strategies to help increase engagement, retention and customer lifetime value.
Complete to watch the replay
The 2023 Blueprint for Customer Loyalty
DD MMM | TIME | VIRTUAL
Loyalty comes in all different shapes and sizes…from cult loyalty to mercenary loyalty. Are you able to identify (and respond) to the different forms – amongst your own customer base?
The cost-of-living crisis has undoubtedly changed consumer behavior, spending power – and loyalty. Implementing retention strategies that understand and engage with customers, based on their behaviors and preferences is critical to protect profit margins, drive incremental revenue and increase CLV.
Complete to watch the replay
In this session, experts Emily Maddox and Zsuzsa Kecsmar will explore the customer loyalty landscape and showcase four tried-and-tested strategies to help increase engagement, retention and customer lifetime value.
Here’s what we will cover:
- How to identify, segment and successfully engage different loyalty types, from VIPs to churn-risk customers
- Is your email performance on the decline? Learn how to transform email into an interactive, web-like experience to generate up to 7X more
- Learn why more brands are considering WhatsApp as a real-time engagement channel (the 97% open rate helps)
- Practical strategies to increase zero-party data collection to develop a deeper understanding of individual customers
Join this webinar to uncover the 2023 blueprint for increasing retention and CLV.
Here’s what we will cover:
- How to identify, segment and successfully engage different loyalty types, from VIPs to churn-risk customers
- Is your email performance on the decline? Learn how to transform email into an interactive, web-like experience to generate up to 7X more
- Learn why more brands are considering WhatsApp as a real-time engagement channel (the 97% open rate helps)
- Practical strategies to increase zero-party data collection to develop a deeper understanding of individual customers
Join this webinar to uncover the 2023 blueprint for increasing retention and CLV.
Meet The Experts
Emily Maddox
Digital Growth Consultant
Emily is an Digital Growth Consultant at Insider, working alongside digital leaders from some of the world’s most recognizable brands to turn visitors into customers and customers into advocates.
With more than 4 years experience working for brands like L’Oreal, Le Crueset, Tropic Skincare and Samsung, Emily has a track record in helping businesses achieve their business goals…with a little help from Insider.
Zsuzsa Kecsmar
Chief Strategy Officer
Zsuzsa Kecsmar is the Co-founder and Chief Strategy Officer of Antavo, the enterprise loyalty program management software, working with KFC, BMW and other global names in fashion, air travel and crop sciences.
Listed by Forbes as one of Europe’s top 100 female founders in tech, Zsuzsa is a former journalist recognized by the European Commission.
Agenda
5 MINS
How to identify and respond to different loyalty personas and preference
30 MINS
Four tried-and-tested strategies to help increase engagement, retention and CLTV
5 MINS
Have a question? Want more info? Ask the expert, no topic is off limits
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