Personalized brand stories made simple with InStory

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Every brand has a story to tell. How do you tell yours?

InStory brings the power of building social stories within your desktop and mobile websites as a new way to engage and convert your visitors. Bite-sized stories that expand from being a thumbnail
experience on the first view to a full-screen immersive experience, provide a great balance in user experiences and drive conversions. With just a few taps you can create stories to showcase products, last-minute deals, customer stories, and

Automate your stories with Insider’s AI-powered recommendation engine

Leverage our AI-powered recommendation engine to personalize stories with products based on recommendation strategies
like user-based, viewed together, bought together and much more. Take your recommendations to true 1:1 personalization with affinities and advanced filters.

Measure and Optimize Your Stories

InStory is an unconventional, first-of-its-kind personalization product and it requires a different approach of measurement and optimization. So we built the InStory dashboard to give you a view of every
single metric all in one place—story-level metrics, story-comparisons and campaign trends.

Start building immersive brand stories


DIY story editor

Just like on social media, building stories on InStory come naturally. Start creating powerful brand stories using our easy-to-use DIY story editor.


Visually rich experiences

Deliver immersive and engaging stories using visually rich experiences like images, GIFs and videos to drive
conversions and reduce bounce rates.


Powerful segmentation

Deliver the right stories to the right mobile web audiences with our powerful segmentation capabilities. Target your price-sensitive customers with discounts or do an early launch for your VIP customers.


AI-powered Recommendations

Brands need to tell the same story in different ways to different users. Show customized stories based on individual needs and interests using AI-powered product and content recommendations.


Metric-driven Story-telling

Analyze and optimize your stories in real-time from a single dashboard view. Use powerful metrics to drive your storytelling- views, exits, duration, swipe ups/downs, tap forwards/backs, etc.


Industry-leading Features

InStory works in both desktop web and mobile web and comes packed with features you’ll see nowhere else- Story shifting effect, swipe-up gestures, active-story identifiers, progress bars, click tracking, etc.

Are You Ready ?