Personalized brand stories made simple with InStory

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Every brand has a story to tell. How do you tell yours?

InStory brings the power of building social stories within your desktop and mobile websites as a new way to engage and convert your visitors. Bite-sized stories that expand from being a thumbnail
experience on the first view to a full-screen immersive experience, provide a great balance in user experiences and drive conversions. With just a few taps you can create stories to showcase products, last-minute deals, customer stories, and
recommendations.

Automate your stories with Insider’s AI-powered recommendation engine

Leverage our AI-powered recommendation engine to personalize stories with products based on recommendation strategies
like user-based, viewed together, bought together and much more. Take your recommendations to true 1:1 personalization with affinities and advanced filters.

Measure and Optimize Your Stories

InStory is an unconventional, first-of-its-kind personalization product and it requires a different approach of measurement and optimization. So we built the InStory dashboard to give you a view of every
single metric all in one place—story-level metrics, story-comparisons and campaign trends.

Start building immersive brand stories

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DIY story editor

Just like on social media, building stories on InStory come naturally. Start creating powerful brand stories using our easy-to-use DIY story editor.

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Visually rich experiences

Deliver immersive and engaging stories using visually rich experiences like images, GIFs and videos to drive
conversions and reduce bounce rates.

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Powerful segmentation

Deliver the right stories to the right mobile web audiences with our powerful segmentation capabilities. Target your price-sensitive customers with discounts or do an early launch for your VIP customers.

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AI-powered Recommendations

Brands need to tell the same story in different ways to different users. Show customized stories based on individual needs and interests using AI-powered product and content recommendations.

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Metric-driven Story-telling

Analyze and optimize your stories in real-time from a single dashboard view. Use powerful metrics to drive your storytelling- views, exits, duration, swipe ups/downs, tap forwards/backs, etc.

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Industry-leading Features

InStory works in both desktop web and mobile web and comes packed with features you’ll see nowhere else- Story shifting effect, swipe-up gestures, active-story identifiers, progress bars, click tracking, etc.

Are You Ready ?