Meet InStory

A fresh way to deliver immersive
mobile web experiences


Every brand has a story to tell. How do you tell yours?

Inspired by Instagram and Snapchat, InStory brings the power of stories on your mobile website as a new way to engage and convert mobile web audiences. The full-screen, vertical format provides an immersive experience to mobile web visitors like never before. With just a few taps, you can now create stories to showcase products, last minute deals, customer stories, travel diaries, news briefs and more.


Showcase brand collections

Deliver an immersive mobile web experience by showcasing select brands, top picks, style collections and more.


Promote seasonal sales and special offers

Running a Black Friday, or Singles Day sale? Create stories to highlight every aspect including special deals, seasonal offers, brand pages, and various categories.


Create price stores to speed up shopping decisions

Guide mobile web audiences through your price stores to help them find products in their budget. Say goodbye to sliders, home page code edits and tedious CMS changes. With a few taps, start telling your brand stories.


Highlight popular travel destinations

Showcase travel experiences, highlighting popular destinations in a visually immersive way to build a more human connection with your mobile web visitors, while building a loyal fan base.


Showcase special travel packages and deals

Whether your users are airport-hoppers or occasional travellers, everyone is hunting for deals, off-season promotions and discounts. List top promotions on your home page or any other featured page to drive faster bookings.



Share trending articles & exclusive stories

Highlight trending articles to your mobile web readers, as soon as they visit your website. Draw attention to your top stories and help your audience discover the most popular articles at a single glance.


Promote your influencers and authors

Showcase content from your top influencers and authors at a quick glance. Attract their loyal fan base by showing relevant content to mobile web audiences based on their reading history and pas behaviour.


Attract new age users with topic-based stories

Create stories to highlight trending topics on your home page and article pages. Guide your users to easily find a topic of their interest to increase engagement.

Start building immersive brand stories

DIY story editor

Just like on social media, building stories on InStory come naturally. Start creating powerful brand stories using our easy-to-use DIY story editor.

Visually rich experiences

Deliver immersive and engaging stories using visually rich experiences like images, GIFs and videos to drive conversions and reduce bounce rates.

Powerful segmentation

Deliver the right stories to the right mobile web audiences with our powerful segmentation capabilities. Target your price-sensitive customers with discounts or do an early launch for your VIP customers.