Strategies to drive revenue & growth across digital channels for

Hi, we are Insider. 

We are here to help Zalando drive more revenue, growth, and loyalty by delivering compelling, connected, and personalized customer experiences across all your digital properties.

Here are 5 customized and highly-effective approaches to help you accelerate your online business and make it easier and more enjoyable to shop with Zalando.

 

Learn how to:

Enhance product discovery on mobile with snackable stories

Reactivate silent customers to increase CLV and tackle churn

Convert anonymous visitors into known customers with gamification

Deliver relevant messages via a customer’s preferred channel at scale

Shorten the time to purchase with Social Proof

Enhance product discovery with snackable stories

Attention spans are short. With InStory, you can capture your visitors’ imagination. Customize each story based on a visitor’s purchase history, real-time behavior, and predicted actions to reduce mobile bounce rates and help users find what they’re looking for.

Not a designer? No problem. Create immersive full screen experiences with our drag-and-drop editor. Add flourishes like stickers and countdown timers to boost engagement and conversions.

Convert anonymous visitors into known customers with gamification

Turn unknown visitors into known customers with gamified made-to-convert templates. Create an engaging and rewarding experience that encourages visitors to share their information with you. Lead customers seamlessly from their first purchase to long-term loyalty.

The best part? You don’t need an IT department to build these experiences. Transform the traditional experience with an extraordinary twist.

Increase conversion rates with personalised online shop content

Showing the same content to all visitors to your online shop is a missed opportunity to generate higher engagement and conversion rates.

With Insider’s advanced personalisation capabilities, you can combat “banner blindness” and present personalised content and products to known or unknown visitors. Generate a highly relevant experience that also reflects the purchase history, browsing behaviour, interests or future behaviour of your customers and visitors.

Reactivate silent customers to increase CLV and tackle churn

All the signs are there. They’ve stopped coming to site, they’re not opening your emails, they haven’t made a purchase in months. It’s time to mix up your strategy.

Insider’s machine learning recognizes the distinct behavioral patterns of your customers to detect when a customer is likely to churn – before it’s too late.

Keep the conversation going by identifying the right channel and message for each customer who is in danger of churning to inspire loyalty and keep customers engaged.

Increase customer loyalty and lifetime value through
cross-channel journey orchestration

Remove the guesswork and hassle of piecing together incomplete data from disconnected systems and dashboards. Instead, create a CX which is seamless, and adapted to each customers’ behavior – What did they click? Buy? What’s the best channel to engage them?

All this and more is available with Insider’s powerful and user-friendly journey orchestrator. With Architect, delivering relevant messages and products on customers’ preferred channels has never been easier… or more effective.

Get a complete overview of each customer

Visualise customer data from multiple channels in a unified dashboard. Orchestrate personalised journeys using real-time data and AI-based information to deliver more value at every user touchpoint.

Ready to learn more?

These are just a handful of ways that Insider could bring value to your customer experience. If you would like to see more, don’t hesitate to get in touch. 

Gabriel Carr

Digital Growth Consultant

gabriel.carr@useinsider.com 

Gabriel Carr

Digital Growth Consultant

gabriel.carr@useinsider.com