9 Strategies to drive revenue & growth across digital channels for
Hi, we are Insider.
We are here to help Funko drive more revenue, growth, and loyalty by delivering compelling, connected, and personalized customer experiences across all your digital properties.
Here are 9 customized and highly-effective approaches to help you accelerate your online business and make it easier and more enjoyable to shop with Funko.
Learn how to:
Reactivate silent customers to increase CLV and tackle churn
Increase customer loyalty and lifetime value through
cross-channel journey orchestration
Create a personalized shopping experience for every customer
Generate revenue through messaging channels
Enhance product discovery with snackable stories
Maximize AOV with personalized product recommendations
Use Web Push for unknown cart abandoners and recommendations for existing clients
Gamified discovery in a classic millennial format
Reactivate silent customers to increase CLV and tackle churn
All the signs are there. They’ve stopped coming to site, they’re not opening your emails, they haven’t made a purchase in months. It’s time to mix up your strategy.
Insider’s machine learning recognizes the distinct behavioral patterns of your customers to detect when a customer is likely to churn – before it’s too late.
Keep the conversation going by identifying the right channel and message for each customer who is in danger of churning to inspire loyalty and keep customers engaged.
Increase customer loyalty and lifetime value through
cross-channel journey orchestration
Remove the guesswork and hassle of piecing together incomplete data from disconnected systems and dashboards. Instead, create a CX which is seamless, and adapted to each customers’ behavior – What did they click? Buy? What’s the best channel to engage them?
All this and more is available with Insider’s powerful and user-friendly journey orchestrator. With Architect, delivering relevant messages and products on customers’ preferred channels has never been easier… or more effective.
Create a personalized shopping experience for every customer
Displaying generic content on your website is a missed opportunity to drive higher engagement and conversion rates.
With Insider’s deep personalization capabilities, you can beat “banner blindness” on your website. Provide returning or known visitors with hyper-relevant content and products based on their purchasing history, browsing habits, interests – or predicted behavior.
Generate revenue through messaging channels
Email engagement rates continue to decline. If you are relying solely on email to engage users and drive them back to your website or app, you are missing a huge piece of the puzzle and leaving revenue on the table.
Send automated alerts and personalized messages from cart reminders to back in stock reminders to speed up purchase decisions and recover lost revenue.
Utilize web push notifications, app push, WhatsApp, Facebook Messenger, Email, SMS and RCS.
Enhance product discovery with snackable stories
Attention spans are short. With InStory, you can capture your visitors’ imagination. Customize each story based on a visitor’s purchase history, real-time behavior, and predicted actions to reduce mobile bounce rates and help users find what they’re looking for.
Not a designer? No problem. Create immersive full screen experiences with our drag-and-drop editor. Add flourishes like stickers and countdown timers to boost engagement and conversions.
Maximize AOV with personalized product recommendations
Insider’s AI learns your customers’ favourite things, based on browsing and purchase behavior, as well as “go-to” algorithms like Top Sellers and Customers Also Bought.
You can offer recommendations on your homepage, product pages, cart pages, emails, and messaging channels. Let shoppers know that you understand what they value and show them products that they will love.
Maximize average order value and customer lifetime value with personalized upsell and cross-sell recommendations.
Use Web Push for unknown cart abandoners and recommendations for existing clients
With recommendations, you can keep customers coming back to you.
By utilizing customers’ purchase histories, you can send compelling reminders via web or app push to encourage them to buy and generate recurring revenue. Provide a discount to sweeten the deal.
Gamified discovery in a classic millennial format
Many millennials are all too familiar with swiping left and right to explore their options. Replacing traditional scrolling with a gamified swipe-shopping experience makes browsing addictively fun.
Swipe right for increased product discovery, visitor engagement and average order value!
Get a complete overview of each customer
Visualize customer data from multiple channels in a unified dashboard. Orchestrate personalized journeys using real-time data and AI-based information to deliver more value at every user touchpoint.
Ready to learn more?
These are just a handful of ways that Insider could bring value to your customer experience. If you would like to see more, don’t hesitate to get in touch.
Enterprise Account Executive
Enterprise Account Executive
