May 22, 2019
We are excited to announce that Gartner has named Insider as a Cool Vendor in Multichannel Marketing for 2019. Gartnerâs cool vendor report highlights interesting, new and innovative vendors, products and services. We have always believed in building a company and a platform that is truly disruptive in nature and being named in this report is a strong affirmation of our vision.
Why âCoolâ?
Driving Growth for 450+ Top Brands Across the Globe
Whatâs next?
According to the report, Insiderâs Growth Management Platform is cool since it âfuses marketing and advertising technology to enable multichannel campaign execution across web [desktop & mobile], mobile apps, messaging platforms, digital advertising networks and email channels.â The report also highlights that Insider âcombines a foundational customer data layer with customer insights and campaign execution in a unified platform in a way that incumbent multichannel marketing hubs have struggled to doâ.
The coverage here perfectly sums up two things that really define Insiderâs Growth Management platform.
Firstly, our capabilities provide the ability to personalize communication across all the major channels used by marketers. We cover the entire range of spectrum from the traditional channels like Email and Desktop Web Personalization to a highly tailored solution for Mobile Web and Apps to a disruptive product for Ads and acquisition. We have also recently expanded our suite to cover Messaging Apps like WhatsApp Business API and Facebook Messenger.
âLeveraging integrated customer data to drive multichannel marketingâ is a major hurdle for most marketers.
Secondly, we have always architected the platform grounds up to serve the core need of every modern marketer, which is to leverage data. The report also suggests that 58% of brands feel that âLeveraging integrated customer data to drive multichannel marketingâ is a major hurdle for them. Insiderâs GMP combines a robust first party data layer that combines several aspects of user profiles like their demographics, visit and purchase history, products, carts and practically every single interaction across channels with strong integrations with all the popular technologies in your marketing stack. This enables you to build native profiles out of the box for both logged in and anonymous users with the same efficiency and ease. And since our core focus has been marketers since our inception, every feature is built with the intention of reducing IT dependency and making the marketers self sufficient.
We have been working with more than 450+ enterprise brands across the globe and helping them drive growth across the funnel from Acquisition to Activation, Revenue and Retention.
Samsung, a global leader in consumer electronics, used Insider Growth Management Platform to build a multi-channel customer experience delivery strategy. Designing experiences across channels including Desktop Web, Mobile Web and Web Push Samsung observed double digit percentage uplifts in conversion rate. Read Samsung success story here.
âInsider helped us deliver highly-tailored experiences across our digital channels and improve our conversion rates significantly, reaching as high as 275%.â
Barıà Gökpınar
Chief Marketing Officer
Carrefour, a hyperlocal, multi-format and omnichannel retail group achieved a Conversion rate uplift of 350% with Web Push notifications. Read Carrefour success story here.
âInsider has enabled us to implement ideas quickly and effectively, which is essential to our promise of delivering an interactive and responsive brand experience. Also, in the past few months that we have worked with Insider, we have always been able to reach out to them and communicate to resolve any issues that we come across. Insiderâs growth consultants suggested groundbreaking ideas to us, like the push-based cart recovery scenario which got us a conversion uplift of 350%. We knew that Insiderâs platform is a one-stop solution for all our online activities. Insider is a continuously evolving all-in-one marketing platform that allows us to access the latest technology â a great tool for anyone looking to create impactful customer experiences!â
Michael Chen (éłèŽć)
E-Commerce Manager (é»ćććç¶ç)
For how we have been helping top brands across industries drive growth, you can read our success stories here.
Our CEO and Co-founder Hande Cilingir, highlighted our focus for 2019 in her blog, A year in review & the way we see it in 2019: AI, CDPs, Mobile, Data Privacy & More. Staying true to our belief of making every marketerâs life easier and making a brandâs communication more powerful, we will be focusing on three key things:
Learn more by visiting our page here.
If you want to learn more about Insider Growth Management Platform, drop us a line at info@useinsider.com and one of our Growth Consultants will get in touch with you.
Disclaimer
Gartner does not endorse any vendor, product or service depicted in our research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner’s research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.
Written by
Nicolas Algoedt
Nicolas is VP of Marketing EMEA at Insider. Passionate about new technologies and e-commerce, Nicolas has held various position at leading e-commerce and tech companies including Groupon, Microsoft and Bwin.