Break free
from Oracle

Break free
from Oracle

Switch to Insider

No more fragmented tools. Get access to one intelligent platform, plus our award-winning support and migration blueprint makes switching a no-brainer.

Oracle

“Locked in. Emotionally and contractually.”

Swipe left
on toxic tech

Feeling let down by Oracle?

Feeling let down
byBloomreach?

You are not alone.

Here are the warning signs that you’re in a toxic tech relationship.
When loyalty becomes a liability, it’s time to switch:

Hidden charges and 
high cost of ownership

Multiple tools (Responsys, Infinity, CX Audience) with separate price tags, plus hidden fees that keep piling up. Every essential feature comes with another cost.

Unintuitive interface

The JAVA-based system turns simple tasks into IT projects. Marketing teams spend more time wrestling with interfaces than launching campaigns.

Lengthy wait time

Oracle’s support feels more like screaming into the void. Problems stack up while tickets go unanswered.

Outdated Technology

Scattered tools that need engineering support. Every integration adds another layer of complexity and another point of failure.

Go ahead, compare.

Insider vs Oracle

Oracle locks you into complexity, hidden costs, and technical bottlenecks, plus it relies on it’s reputation instead of focusing on innovation. Insider lets you focus on what matters — driving results. See how Insider compares to Oracle.

  • Features

User Reviews*

Competitor Logo
Insider Logo
  • Meet Requirements:
    8.4
    9.5
  • Ease of Use:
    7.6
    9.5
  • Ease of Setup:
    7.0
    9.1
  • Ease of Admin:
    7.7
    9.2
  • Quality of Support:
    7.4
    9.6
  • Product Direction (% positive):
    7.8
    9.5
  • Has the product been a good partner in doing business?:
    7.1
    9.2

*100% authenticated G2 user reviews

Features

Features

Oracle

Insider Logo

Total cost of ownership

Competitor - Multiple add-ons with separate costs. Hidden fees and IT-heavy processes spiraling costs.

Insider - One unified platform with transparent pricing. Simplified operations and no unplanned costs.

Advanced personalization

Competitor - Basic features needing technical expertise. Fragmented customer data. Limited predictive capabilities.

Insider - Intuitive personalization tools. Unified customer view across channels. Advanced behavior prediction and insights.

Implementation

Competitor - Long wait times and minimal support. Resource-intensive migrations. Protracted time-to-value.

Insider - Automatic Migrator for smooth transition. Quick implementation with expert guidance.

User experience

Competitor - Complex interface requiring training. Heavy reliance on IT teams. Technical expertise needed.

Insider - Modern, intuitive platform. No technical expertise needed. 100+ ready-to-use templates.

Channel support

Competitor - Limited channel integration. Disconnected messaging tools. Additional integrations are needed. 

Insider - Native support for 12+ channels. WhatsApp, SMS, email & more all in one platform.

User Reviews*

Meet Requirements

Insider

9.5

Oracle

8.4

*100% authenticated G2 user reviews

Ease of Use

Insider

9.5

Oracle

7.6

*100% authenticated G2 user reviews

Ease of Setup

Insider

9.1

Oracle

7.0

*100% authenticated G2 user reviews

Ease of Admin

Insider

9.2

Oracle

7.7

*100% authenticated G2 user reviews

Quality of Support

Insider

9.6

Oracle

7.4

*100% authenticated G2 user reviews

Product Direction (% positive)

Insider

9.5

Oracle

7.8

*100% authenticated G2 user reviews

Has the product been a good partner in doing business?

Insider

9.2

Oracle

7.1

*100% authenticated G2 user reviews

Features

Total cost of ownership

Insider

One unified platform with transparent pricing. Simplified operations and no unplanned costs.

Oracle

Multiple add-ons with separate costs. Hidden fees and IT-heavy processes spiraling costs.

Advanced personalization

Insider

Intuitive personalization tools. Unified customer view across channels. Advanced behavior prediction and insights.

Oracle

Basic features needing technical expertise. Fragmented customer data. Limited predictive capabilities.

Implementation

Insider

Automatic Migrator for smooth transition. Quick implementation with expert guidance.

Oracle

Long wait times and minimal support. Resource-intensive migrations. Protracted time-to-value.

User experience

Insider

Modern, intuitive platform. No technical expertise needed. 100+ ready-to-use templates.

Oracle

Complex interface requiring training. Heavy reliance on IT teams. Technical expertise needed.

Channel support

Insider

Native support for 12+ channels. WhatsApp, SMS, email & more all in one platform.

Oracle

Limited channel integration. Disconnected messaging tools. Additional integrations are needed. 

Why choose Insider?

Bring data, personalization, and omnichannel experiences together with Insider. Insider is not just another MarTech provider – we’re a growth partner.

Unmatched channel breadth

Be where your customers are

Orchestrate customer journeys across 12+ channels. You won’t find this level of native channel support with any other vendor.

“Insider is the best platform we’ve used to combine all of our channels and provide a seamless multi-channel experience.”

CMO

US fashion retailer

Fastest time to value

“Insider’s integration is super fast and we saw amazing results in less than 2 months!”

Ecommerce Manager

Global homegoods retailer

See results 3x faster

Enterprise brands realize ROI in less than six months. Thanks to out flexible architecture, you can get up and running quick. Insider offers the fastest time to value – independently verified by G2 users.

White-glove support

Award-winning customer service

Benefit from global expertise and local know-how. Our local customer success and account management teams are reachable by telephone or email. That’s why we’re rated 100/100 for user satisfaction on G2.

”The best advantage of their service is responsive technical support and quick implementation.”

Senior eCommerce Manager

Luxury fashion brand

Seamless Integrations

“Very fast product with efficient results. We were surprised by how fast and easy the integration process was. Insider’s team was helpful throughout the process and left no question mark in our minds concerning their tools.”

Head of Digital

Beauty and cosmetics retailer

Build your ideal ecosystem with 100+ integrations

Connect, centralize, and grow with the tools you already know and love. Integrate solutions across 20+ categories (from Analytics, Ads, Social Media and more) to get up and running faster than ever.

Switch to Insider

Ditch the drag. Boost your growth.

Make the move that top brands trust to unlock faster, smarter, more profitable customer experiences.

Loved by brands, recognized by analysts

Insider tops G2's Spring’25 reports as a Leader across 10 categories

G2 has rated Insider the #1 Omnichannel Experience and Customer Engagement Platform. Insider also tops the charts as the #1 Leader in Personalization Software, Customer Data Platforms (CDP), Mobile Marketing, SMS Marketing, WhatsApp Marketing, E-commerce Search, Customer Journey Analytics, Marketing Automation, and more.

Learn more
G2 Image

Insider named a Leader in the 2023 Gartner® Magic Quadrant™ for Personalization Engines

Insider’s AI-powered personalization capabilities make it the #1 choice for marketers worldwide. We received the highest scores for all three personalization use cases; Marketing (3.99/5.0), Digital Commerce (4.11/5.0), and Services and Support (3.94/5.0).

Read the full report
gartner homepage

Insider recognized as a Leader in The Forrester Wave™: Cross-Channel Campaign Management (Independent Platforms) Q3, 2021

Insider achieved a perfect 5.0/5.0 rating across 16 Forrester Wave criteria, including personalization, platform architecture, innovation strategy, predictive analytics, and machine learning, with the highest score in the campaign orchestration category.

Read the full report
Forrester Image

Insider named a leader in the IDC MarketScape for Worldwide Omnichannel Marketing Platforms 2023

Read the report to learn more about why recognized Insider as a disruptor “at or above technical parity with the conventional solutions” and highlighted our extensive breadth of channels, personalization, and AI/ML.

Access the report
IDC Image

Don’t let migration hold you back.
Migrate in 4 steps!

Bring data, personalization, and omnichannel experiences together with Insider. Our platform makes marketing teams feel unstoppable.

4-6 weeks to go-live

2 months pay-back

4,000+ hours saved

12x ROI within 2 years

Don’t let migration hold you back. Migrate in 4 steps!

Bring data, personalization, and omnichannel experiences together with Insider. Our platform makes marketing teams feel unstoppable.

12x ROI delivered
within 2 years

2 months pay-back

4,000+ hours saved

4-6 weeks
to go-live

Step 1

Evaluation

Your dedicated team will help you define goals, identify pain points, and set KPIs for your migration project. They will also align stakeholders, review your current platform, and chart a migration roadmap with clear milestones to stay on track and avoid delays.

Step 2

Inventory

We’ll help you audit every event, attribute, and custom attribute, mapping them to new values while also cleaning and de-duplicating the data. Then we’ll help you refine workflows and processes into Insider’s intuitive setup. Test with sample data to identify and resolve any issues upfront, preventing major problems before full migration.

Step 3

Workshop

Your dedicated team will help you define goals, identify pain points, and set KPIs for your migration project. They will also align stakeholders, review your current platform, and chart a migration roadmap with clear milestones to stay on track and avoid delays.

Step 4

Migrate

Complete your migration with Insider’s dedicated technical team. Our technical team will provide one-on-one support throughout the process. With our automatic migrator wizards, we’ll set up your workspace, migrate assets and campaigns, transfer data feeds and finalize integrations, activate channels, and define your data and event model transformation with zero downtime. 

Break free
from toxic tech

Switch to Insider

Join 1,500+ brands who unlocked a new
world of growth with Insider.

One platform for individualized, cross-channel customer experiences

Insider connects data across channels, predicts future behavior with AI, and individualizes experiences from a single platform with the fastest time to value.

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