Trusted by marketing teams at 1,500+ brands, from high-growth start-ups to enterprise players
INVITE-ONLY event
INSIDER CDP CHAMPS 4-WEEK PROGRAM
29 AUG 2025 I 13:00 – 17:00 PM |
Case Room, YIAS, RCBC Plaza Makati
Days
Hours
Minutes
Seconds
Register Now!
Meet Our Trainer
Hoang Duong,
Solution Consultant
Hoang Duong, an accomplished Technical Presales/Account Manager with 12+ years in Enterprise Solutions, leads our program. Bringing a unique blend of technical proficiency and strategic business insight, Hoang specializes in Automation, Enterprise Systems, and Digital Transformation, with a keen interest in AI/ML and Cloud services.
Hoang Duong
Solution Consultant
Case Room, Yuchengco institute for Advanced Studies (YIAS), RCBC Plaza Makati
The Case Room is located within the Yuchengco Institute for Advanced Studies (YIAS) on the 5th Floor, Tower II of RCBC Plaza in Makati. This modern facility offers function rooms, with the Case Room accommodating up to 60 people, all within the prominent RCBC Plaza complex.
Agenda
WEEK 1: FOUNDATION & IDEATION
Live Onsite (Day 1) + Self-Paced + Weekly Virtual Check-in
- Day 1 Live Training (13:00 - 17:00 PM):
- Welcome, Program Overview
- Introduction to CDP & its importance
- Problem Ideation & Use Cases
- Functional Overview of Insider CDP
- Self-Paced: Insider Fundamentals, Data & Segmentation
- Q&A with Trainer on foundational concepts
WEEK 2: DEEP DIVE
On-Demand + Online Virtual Coaching + Self-Paced + Weekly Virtual Check-in
- Self-Paced:
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- Personalization CDP Dive & Tactics
- Analytics, Reporting, and Web Suite exploration
- Knowledge Transfer & Structure
- Weekly Check-in: Trainer-led session on personalization, analytics, and Web Suite.
WEEK 3:
Architecture & Experimentation
- On-Demand + Online Virtual Coaching + Self-Paced + Weekly Virtual Check-in
- Self-Paced:
- Architecting AI (Gen AI) & Smart Recommender systems
- Experimentation Methodologies (A/B testing)
- Creating Multi-channel Customer Journeys
- Weekly Check-in: Trainer-led discussion on AI, experimentation, and journey building.
WEEK 4: TEST, LEARN, & CULMINATION
On-Demand + Online Virtual Coaching + Self-Paced + Live Culmination
- Self-Paced:
- Applying concepts to Actual Use Cases
- Final Project Preparation
- Weekly Check-in: Final guidance for projects and presentations.
- Last Day Live Culmination (13:00 - 17:00):
- Presentation of Final Works
- Panel Discussion with Experts
- Certification Event Closing
What is CDP Champs Program?
The CDP Champions Program is a comprehensive 4-week initiative meticulously designed to equip you with in-depth knowledge and practical skills in leveraging Customer Data Platforms. This transformative journey combines immersive live training sessions, flexible self-paced learning modules, interactive weekly virtual check-ins with expert trainers, and culminates in a live event where you'll showcase your mastery and become a certified CDP Champion.
Knowledge
Acquire a profound understanding of CDP concepts, strategies, and best practices.
Skills
Develop hands-on expertise in utilizing Insider's CDP platform for real-world applications.
Certification
Become a certified CDP Champion, validating your expertise in this critical field.
Networking
Connect with like-minded professionals and industry experts.
By Invitation Only
This exclusive, invite-only program is for selected banking and retail leaders: visionary CTOs, CMOs, and senior decision-makers driving customer data strategy. It unites top decision-makers to exchange strategic perspectives on CDP leadership, cross-functional collaboration, and accelerating PoC success. Designed to spark high-impact conversations and actionable outcomes, the Insider CDP Champs program reimagines how tech and marketing teams collaborate for customer-centric growth, empowering participants to become internal CDP Champions.
Who Should Attend?
- You are a Visionary Leader: You strive to stay ahead of Martech trends and leverage CDPs & omnichannel messaging to drive smarter customer engagement.
- You are a Networker: You value networking with Marketers, and CRM strategists across industries, sharing insights and experiences.
- You are a Growth Strategist: You seek actionable strategies and real-world applications to optimize customer journeys and enhance marketing performance.
- You are a Forward-Thinker: You want to equip yourself with the latest tools and knowledge to thrive in 2025’s evolving Martech landscape.
