Top stats and insights from Black Friday from on our own data

Black Friday is one of the biggest e-commerce peaks of the year. 2017 Holiday Season online spending has reached $80 billion as of now, up 17% compared to last year. Mobile accounted for 21% of those spendings and nearly half of the growth. While we are still in the midst of the holiday shopping frenzy, we have gathered shopping trends from more than 300+ brands we work with during Black Friday and compared this data to every other Friday in 2017 to deliver data-backed insights for marketers.