The shopping frenzy which takes off with Black Friday promotions on the 24th of November continues with Cyber Monday deals and large volumes of Christmas shopping taking place in December. Numbers from US National Retail Federation (NRF) confirmed that online sales during the Black Friday weekend have surpassed sales from physical stores. While 109M consumers shopped online, only 99M hit to brick and mortar stores.
Brands across verticals are investing in a lot of effort and budget to stand out in the holiday season. With holiday season shopping going primarily digital, brands across various industries are taking steps to further improve their digital marketing strategies to provide each visitor with the most convenient experience. There is so much room where they can hook their customers by enhancing every aspect of digital experiences and bridging the gap between online and offline stores.
Customer experience tips for the upcoming eCommerce boom range from homepage personalization to in-app coupon codes. Yet, how do brands put these tricks into practice? The Ultimate Holiday Season Playbook for Marketers showcases converting personalization scenarios to help deliver better customer experiences during Black Friday, Cyber Monday and Christmas.
Get the eBook to enhance customer experiences and capitalize on the upcoming holiday season frenzy.
As the Digital Growth Director for Insider Spain, Pablo is responsible for building the new strategic partnerships and growing the current partnerships in the region. Before joining Insider, he was a Channel Account Manager for HubSpot, where he gained expertise in Email Marketing, Inbound Marketing, and CRM, building and growing the partner network of Spain & Portugal. He started his journey into the SaaS world at Oracle as a member of their business development team.