Joy in the Inbox: Holiday Playbook for SMS Marketers

Get ready for the busiest season in digital commerce with exclusive insights from Twilio and Insider.

Discover proven strategies to supercharge your holiday SMS campaigns so you can cut through the noise, leverage customer engagement, and turn proactive compliance into your competitive edge. All to ensure your marketing lands with joy in every inbox this holiday season.

Unlock Holiday SMS Strategies

Key Takeaways

Unlock the full potential of SMS for holiday success in 2025 by embracing a cross-channel approach, rigorous compliance, and relentless personalization. Brands that act early and prioritize consumer consent, creativity, and channel mix outperform the competition during peak season.

5B+

SMS sent during Cyber Week 2024, 1.1B on Cyber Monday

95%

of SMS are opened within
3 minutes

65%

of consumers start holiday shopping earlier, not just Black Friday

65%

of US consumers opted into SMS last year

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Meet the Speakers

Nazgul Kemelbek

Director of Product Marketing

Ignacio Ayerbe

Senior Strategic Account

Executive

Let’s Lighten Your Holiday Load

You’re carrying a lot this season. We’re here with support and a chance to win treats that’ll brighten your holidays.

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Frequently Asked Questions

Who should watch this SMS marketing webinar?

This webinar session is ideal for marketers, ecommerce teams, and CRM professionals looking to improve omnichannel engagement and SMS marketing performance during the holiday season.

You’ll learn how to build compliant, creative holiday SMS marketing campaigns, integrate SMS and RCS into an omnichannel mix, and apply proven tactics for Black Friday, Cyber Monday, and beyond.

SMS delivers 98% open rates with 95% read within 3 minutes, making it ideal for urgent and important messages. Email drives 180% more sales than other channels. Use SMS for immediacy and email as your foundational commerce driver.

Twilio processed 5.2 billion messages during Cyber Week 2024 and 1.1 billion on Cyber Monday alone, with peak performance at 68.3K messages per second. This massive scale shows brands need robust infrastructure planning to handle holiday volume spikes. Peak messaging occurs around 12:00-1:00 PM EST on Cyber Monday, when consumers are most engaged with promotional content.

65% of consumers start holiday shopping earlier each year, not just on Black Friday. Begin planning months ahead, as 82% of users used mobile on Cyber Monday 2024, and 75% plan to spend the same or more in 2025.

Yes, this webinar covers how to integrate SMS marketing into a broader omnichannel approach, ensuring your holiday campaigns across RCS,  email, push notifications, and social media work together seamlessly for Black Friday and Cyber Monday success.

Yes! RCS offers rich and dynamic messaging experience and works seamlessly with email, push notifications, and SMS to create a cohesive omnichannel experience. Utilizing RCS during the holiday season can increase engagement, click-through rates, and conversions.

Use SMS strategically for high-importance occasions, high-value customer recovery, and real-time promotions. Avoid SMS for low-value campaigns and routine updates. In 2024, 66% of US consumers subscribed to SMS, indicating a strong appetite for strategic SMS marketing.

iOS 26, launched on September 15, 2025, when enabled by users, filters out promotional messages from unknown senders, making your best-performing holiday channel a riskier option. Encourage customers to save your number as a contact, initiate messaging with your brand first, and establish backups through other channels, such as email, push notifications, and WhatsApp.

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