Insider Growth Management Platform Is Firmly Positioned in Gartner’s Magic Quadrant for Multichannel Marketing Hubs 2020
We did it, once again. We’ll keep pushing forward to disrupt the way marketers deliver multichannel experiences and enable accelerated growth for brands like Singapore Airlines, Samsung, Uniqlo, Marks & Spencer, Virgin, and Estee Lauder
We’ll continue investing quite heavily in our platform to cement our presence as one of the most progressive tech companies of all times. With our 250+ top-notch engineers we’ll continue exploring new categories and building products that will give marketers the agility they deserve in shaping the future of customer experiences.
Hande Cilingir, CEO & Co-founder, Insider
Why Does Insider’s MMH Stand Out?
Mobile-Centric
Insider’s platform has a mobile-centric approach “exemplified by extensive work with brands to engage customers on consumer messaging apps such as Facebook Messenger and WhatsApp” and the “robust mobile marketing functionality, with references citing the platform’s strengths in mobile web capabilities.”
Ease of Use
Insider’s platform has been built from the ground up for marketers and reduces the dependency on IT teams. Integrating Insider on channels like web and apps takes minutes, not months. “References also praised the platform’s ease of use and noted the responsiveness of customer support teams.”
Predictive Personalization
Insider’s MMH “enables segment identification via lifetime value tracking and propensity calculations. Users can combine predictive algorithms and rule-based and brand affinity scores in multiple ways to create personalized offers.”
Multichannel Marketing
Insider offers robust marketing channel support “with client references rating the company’s web and mobile messaging and mobile app support above average among the vendors in this research.” In addition to this “Insider’s customer journey planning capabilities enable marketers to select multiple follow-up actions for a given user action”
Contextualized Recommendations
Insider’s AI powered recommendation engine “combines custom rules as well as support for third-party rules, enabling strong prioritization and offer sequencing functionality.”
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Growth Expertise & Customer Success
Our team of growth experts bring strong domain expertise from different verticals like Retail, Travel, Media and Airlines to help you kickstart your multichannel marketing program from day one.
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Gartner Magic Quadrant for Multichannel Marketing Hubs, Noah Elkin, Benjamin Bloom, Mike McGuire, Colin Reid, Joseph Enever, 12 May 2020. Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner’s research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.
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