Holiday Season 2025: Best Practices to Win Over Always-On Shoppers
Get exclusive insights on the 2025 holiday season from Forrester and Insider. Learn key trends and actionable tactics to help your brand win during the extended holiday shopping season.
Unlock Holiday Shopper Strategies
Key Takeaways
This webinar explores how an increasing number of shoppers are starting earlier and engaging longer, carefully tracking deals amid economic uncertainty. But marketers using AI-powered personalization and omnichannel strategies can effectively connect with these always-on shoppers.
Understand the evolution of holiday shopping in 2025, including:
Why shoppers are starting earlier and staying engaged longer.
How economic uncertainty shapes deal-seeking behavior
The role of AI in delivering personalized omnichannel experiences
Strategies to maximize engagement and conversion throughout the season
Meet the Speakers
Nazgul Kemelbek
Director of Product Marketing
Sucharita Kodali
VP and Principal Analyst
Let’s Lighten
Your Holiday Load
You’re carrying a lot this season. We’re here with support and a chance to win treats that’ll brighten your holidays.
Frequently Asked Questions
Who should watch this holiday season webinar?
This webinar is ideal for marketers, ecommerce leaders, and CRM professionals looking to understand evolving consumer behaviors and optimize omnichannel strategies for an extended, deal-driven holiday period.
What topics are covered in the webinar?
You’ll learn about how shopper patterns are shifting with earlier and longer buying windows, the impact of economic uncertainty on consumer spending, and how marketers can leverage AI-driven personalization alongside omnichannel marketing to engage savvy holiday shoppers.
How do economic conditions affect holiday shopping this year?
The 2025 holiday season is characterized by economic uncertainty, causing consumers to be more selective and deal-driven. This shift demands brands adapt with relevant messaging and personalized experiences across channels.
How does AI support holiday marketing strategies?
Marketers use AI to deliver personalized, timely offers and optimize omnichannel campaigns, helping brands connect with shoppers who are actively tracking deals and comparing options throughout the season.
When should brands begin their holiday marketing campaigns?
With many consumers starting their shopping well before Black Friday, ahead-of-time planning and early campaigns are critical to capture interest and build momentum throughout the season.
How will this webinar help improve my holiday campaign performance?
You’ll gain actionable insights and data-driven tactics to refine your marketing approach, incre ase conversions, and build loyalty among today’s extended holiday shopper base.
Is the webinar available on-demand?
Yes, registrants will receive access to watch the webinar recording on demand at their convenience.
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