Join us to discover how Marks & Spencer increases cart recovery rate to 15.1%

4 Year of Digital Empowerment in a Glance!


4 Year of Digital Empowerment In a Glance!


Insider is powering Marks & Spencer since 2018 to create 1:1 personalized experiences across different channels resulting in 15% increase in cart recovery rate

In this exclusive workshop with Marks & Spencer and Insider — we dive into the tactics that Marks & Spencer used to:

  • Increase Return on Ad Spend
  • Decrease Cost Per Acquisition 
  • Optimizing Profit Margins
  • Increase Conversion Rates

Join us in this exclusive chat with Emily Maddox (Fashion – Global Digital Growth Director) for an inside view on Marks & Spencer secret sauce for customer experiences.

Insider X Marks & Spencer

15.1% Cart Recovery Rate using Web Push Notifications

The average shopping cart abandonment rate for eCommerce hovers between 57% and 76%, meaning there is huge potential to reclaim lost revenue through cart abandonment retrieval campaigns. M&S used Insider’s cart abandonment web push notifications to bring visitors back to site with a timely message reminding them of the items they left behind.

Read the success story

Insider For Fashion Leaders

The ultimate digital growth guide for fashion marketers

14 proven strategies for addressing challenges and KPIs of fashion marketers, including gaining customer attention, guiding potential buyers through product discovery, garnering trust, driving sales, and building sustainable loyalty.

Read more!

Meet The Speaker

Fashion – Global Digital Growth Director 

One platform for individualized, cross-channel customer experiences

Insider connects data across channels, predicts future behavior with AI, and individualizes experiences from a single platform with the fastest time to value.

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© 2022 Powered by Insider. All rights reserved.