Join us to discover how Mead Johnson increased membership sign-ups by 28%, lifted bundle-formula sales by 22%, and reduced cart abandonment by 15%!
Meet The Speaker
In this exclusive masterclass with Mead Johnson and Insider, we dive into the strategies Mead Johnson used to:
Increase loyalty club sign-ups with personalized offers
Boost sales of bundled formula packs via product recommendation and bundle offers
Recover abandons during checkout with behaviorally-triggered reminders
Improve engagement across web, mobile, and messaging channels
Optimize CAC with targeted promotions and segmentation
Join us in this exclusive chat with Anna Taeschner (Nutrition & Mother-Baby – Global Digital Growth Director) for an inside view on Mead Johnson’s customer experience strategy.
Insider × Mead Johnson | Elevating maternal & infant nutrition experiences
Insider × Mead Johnson | Elevating maternal & infant nutrition experiences
By using Insider’s Architect and Smart Recommender, Mead Johnson delivered personalized journeys and optimized bundle offerings across web and mobile. The result: +28% membership sign-ups, +22% bundle formula sales, and −15% cart abandonment.
Insider for Retail & Ecommerce
Black Friday Special: The ultimate digital growth guide for retail and ecommerce brands
How retail and ecommerce brands can boost revenue, increase product discovery, and improve productivity and profitability with Insider.
Why top brands choose Insider?
I’ve known other companies that provide solutions in the CRM field, but this one undoubtedly stood out for the features it offers to our CRM team, in addition to the data visibility that helps guide more and more of our Growth team’s actions each day and, of course, the support team that is so close and efficient. The team is attentive and makes all the difference for us. Also, the technology is simple to use, easy to integrate, and fully meets our needs. Today we can say that Insider has earned our trust as a market partner, especially for its incredible support.
CRM Analyst
What we like best about Insider was the technical support we received. There was no confusion or delay from Insider when it came to how to implement a particular use case for us. They were available 24/7 too, which was just icing on the cake.
CTO
We met with a lot of different companies before working with Insider, but no support team came close. Insider’s support team is attentive, has global experience and also local expertise, which is exactly what we needed. In addition to this, the technology is easy to use and integrate, and meets all of our needs. We can say that Insider won our heart as the platform with the most amazing team. 80% of my work is with Insider’s email solution.
Head of Digital Marketing
We liked the products we used – Web Personalization, App Personalization, CDP, SMS, and Journey Orchestration. We had a smooth and successful . We also completed SMS integration well with proxy feature delivery. The personalized campaigns led to a solid uplift in conversion rates.
Our primary aim has been to cultivate customer loyalty, achieved through establishing product trust and leveraging upsell opportunities. The Insider Mobile App platform served our needs perfectly, enabling easy campaign creation for cross-selling to app visitors. SMS and WhatsApp supplement our mobile marketing strategies well as it helped increase app traffic and conversions. Insider’s support team also promptly address any technical challenges we face – ensuring uninterrupted user experiences. Their effective issue resolution underscores their product quality and customer support. We value their swift assistance and eagerly anticipate our ongoing collaboration.
Data Analyst
We’ve been working with Insider in the consumer electronics space, and the results have been impressive. What we appreciate the most is how seamlessly the platform integrates with our existing tech stack and how intuitive the user interface is. Their -driven segmentation and personalization have significantly improved our customer engagement and conversion rates. The Insider team is also highly responsive and proactive, always offering strategic recommendations that align with our goals.
Mobile Marketing
What we like best about Insider is the results we have achieved. Our customers began spending more time on our mobile website, leading to higher engagement, conversion rates, and revenue.
Digital Commerce and Marketing Director
Personalization
With Insider’s platform and customer support team, we have achieved 12x ROI in 6 months. Smart Recommender helped improved the relevancy of product recommendations and Web Push, helped us drive back traffic into our website.
Marketing Director
CDP
We’ve managed to overhaul our on-site personalization with Insider’s CDP platform. It has helped us harness all of our user data, and their AI-powered user segmentation makes it possible to engage users with contextual recommendations.
Head of Digital Marketing
Marketing Automation
The customization capabilities help us deliver highly relevant and individualized content to our customers across channels. We’ve significantly improved our average order value, CTRs, conversions, and ROI in just two months.
Head of Marketing
WhatsApp Marketing
Insider’s best-in-class segmentation capabilities helped us design personalized WhatsApp campaigns for promotional and transactional messages. We combined it with Architect to set up cross-channel marketing campaigns.
E-commerece Director
SMS Marketing
The pre-built templates and AI capabilities have helped us go to market faster. Campaign creation is effortless. SMS has been a major driver for customer loyalty and retention.
E-commerce Director
