Join us to discover how Lego increased subscribers by 361% by crafting personalized email campaigns powered by Insider

3 Years of Digital Empowerment in a Glance!

THURSDAY, JANUARY 26 | 2 PM Singapore & 5 PM Sydney

3 Years of Digital Empowerment In a Glance!

THURSDAY, JANUARY 26 | 2 PM Singapore & 5 PM Sydney

Insider is powering Lego since 2016 to create 1:1 personalized experiences across different channels resulting in 361% increase in subscribers

In this exclusive workshop with Lego and Insider — we dive into the tactics that Lego used to:

  • Increase Subscribers 
  • Decrease Cart Abandonment Rate 
  • Optimizing Profit Margins
  • Increase Conversion Rates

Join us in this exclusive chat with Emily Maddox (Global Digital Growth Director) for an inside view on Lego secret sauce for customer experiences.

Insider X Lego

How Insider Enabled Lego Build relationships and increasing customer base through email

Regular communication from LEGO/KOJ was effective in converting leads into paying customers. These emails were received well with open rates of 30.8%. Their subscriber base also grew by a massive 361%, and to this day, email remains one amongst the top channels to drive the highest revenue generation.

Read the success story

Meet The Speaker

Global Digital Growth Director 

One platform for individualized, cross-channel customer experiences

Insider connects data across channels, predicts future behavior with AI, and individualizes experiences from a single platform with the fastest time to value.

© 2022 Powered by Insider. All rights reserved.

© 2022 Powered by Insider. All rights reserved.