Insider Digital Transformation Day

February 1, 2018
WeWork, Euljiro

High digital adaptation rate has become a driving force of economic growth in South Korea. However, have the marketers responded well to the fast moving digital transformation?

According to Statista, in South Korea, 79% of marketers agreed that their companies should be digital-focused to enable growth in the future. However, only 18% of the brands having a full digital strategy in place. While the digital transformation shows no signs of slowing down, delivering seamless experiences across all digital channels to win and retain consumers remain as a challenge.

Join us at Insider’s Digital Transformation Day for a discussion on the future of marketing with Jason Byun, Managing Director at CheilPengtai, and Jaesung Moon, Manager – New Platform Team at LFmall, along with other leading marketing experts to learn how digital shift is influencing how consumers interact with brands.


16:00 Registration
16:15 Opening by Daniel Jinwoo Lee
16:25 End to End Fully Integrated Digital Marketing by Jason Byun
16:50 Coffee Break
17:10 Presentation by Hyunho Moon
17:35 Insider Korea Launch Celebration
18:00 New customer touchpoints, New digital marketing paradigm by Jaeseung Moon
18:25 Networking


Jason Byun
Managing Director at CheilPengtai
Jason Byun
Jaeseung Moon
Manager, New Platform Planning Team, at LFmall
Jaeseung Moon
Hyunho Moon
Strategic Account Manager, at Insider Korea
Hyunho Moon


WeWork, Euljiro