Insider Digital Transformation Day
High digital adaptation rate has become a driving force of economic growth in South Korea. However, have the marketers responded well to the fast moving digital transformation?
According to Statista, in South Korea, 79% of marketers agreed that their companies should be digital-focused to enable growth in the future. However, only 18% of the brands having a full digital strategy in place. While the digital transformation shows no signs of slowing down, delivering seamless experiences across all digital channels to win and retain consumers remain as a challenge.
Join us at Insider’s Digital Transformation Day for a discussion on the future of marketing with Jason Byun, Managing Director at CheilPengtai, and Jaesung Moon, Manager – New Platform Team at LFmall, along with other leading marketing experts to learn how digital shift is influencing how consumers interact with brands.
|16:15||Opening by Daniel Jinwoo Lee|
|16:25||End to End Fully Integrated Digital Marketing by Jason Byun|
|17:10||Presentation by Hyunho Moon|
|17:35||Insider Korea Launch Celebration|
|18:00||New customer touchpoints, New digital marketing paradigm by Jaeseung Moon|