Insider Digital Retail Day
Today, evolving customer expectations are challenging retailers to transform and develop their businesses in a way that would comply with industry trends. While rapid digitalization brings revenue, it also requires robust technology and agile solutions to meet customer expectations. At Insider Digital Retail Day, prominent enterprise associates from the region along with PwC will be sharing expertise and best practices for finding holistic solutions to business needs.
Join us to learn from Maciej Kroenke, Director at PwC, overcoming the organizational challenges of omnichannel and learn from Tomasz Lis, Manager at PwC, digitalization and its impact on the retail. Following their speeches, we’ll be discussing latest customer experience trends, retail challenges and best practices with representatives from leading corporate brands like W.KRUK, Amrest Group, and Yves Rocher.
Space is limited. Secure your seat today.
|11.00||Opening Speech - Kubilay Sengun, Insider|
|11:10||Disasters of Omnichannel: How to destroy everything with prices, promotions and silos organizations - Maciej Kroenke, PwC|
|11:25||Omnichannel: Unfulfilled business dream vs client’s reality. If, when and where to start digital transformation - Tomasz Lis, PwC|
|11:40||How to continuously improve your strategies and ensure you have the right solutions by clearly assessing effectiveness through testing and analytics in luxury goods area - Bartłomiej Twardosz, W.KRUK|
|11:55||How to drive conversion on offline channels by using digital assets - Aleksandra Chojnacka, Amrest|
|12:40||How to Master the digital retail experience in the new customer economy - Karol Bzymek, Yves Rocher|
|12:55||Online marketing success factors: attribution modeling & communication - Piotr Wawrysiuk, iProspect|
|13:10||Discussion Panel: How to address the challenges of increasing customer acquisition cost and the need to improve marketing efficiency using cross-platform personalization, conversion rate optimization, and other initiatives. Moderator: Kubilay Sengun, Insider Speakers: Tomasz Lis, PwC; Karolina Kobiela, AmRest; Bartlomiej Twardosz, W.KRUK; Karol Bzymek, Yves Rocher; Piotr Wawrysiuk, iProspect|