Insider Digital Retail Day

30 March 2017
Zebra Tower

Schedule

10.00 Registration
11.00 Opening Speech - Kubilay Sengun, Insider
11:10 Disasters of Omnichannel: How to destroy everything with prices, promotions and silos organizations - Maciej Kroenke, PwC
11:25 Omnichannel: Unfulfilled business dream vs client’s reality. If, when and where to start digital transformation - Tomasz Lis, PwC
11:40 How to continuously improve your strategies and ensure you have the right solutions by clearly assessing effectiveness through testing and analytics in luxury goods area - Bartłomiej Twardosz, W.KRUK
11:55 How to drive conversion on offline channels by using digital assets - Aleksandra Chojnacka, Amrest
12:40 Coffee Break
12:40 How to Master the digital retail experience in the new customer economy - Karol Bzymek, Yves Rocher
12:55 Online marketing success factors: attribution modeling & communication - Piotr Wawrysiuk, iProspect
13:10 Discussion Panel: How to address the challenges of increasing customer acquisition cost and the need to improve marketing efficiency using cross-platform personalization, conversion rate optimization, and other initiatives. Moderator: Kubilay Sengun, Insider Speakers: Tomasz Lis, PwC; Karolina Kobiela, AmRest; Bartlomiej Twardosz, W.KRUK; Karol Bzymek, Yves Rocher; Piotr Wawrysiuk, iProspect
13:40 Networking Session

Speakers

Maciej Kroenke
Director at PwC
Maciej Kroenke
Tomasz Lis
Manager at PwC
Tomasz Lis
Bartłomiej Twardosz
E-commerce Manager at W.KRUK
Bartłomiej Twardosz
Aleksandra Chojnacka
Digital Manager at AmRest
Aleksandra Chojnacka
Karol Bzymek
Digital & IT Manager at Yves Rocher
Karol Bzymek
Piotr Wawrysiuk
Business Development Director at iProspect
Piotr Wawrysiuk
Karolina Kobiela
Senior New Media Manager at AmRest
Karolina Kobiela

Venue

Zebra Tower 12th Floor Mokotowska 1, Warsaw