8 strategies to accelerate revenue and growth in the digital realm
Hi we are Insider:
We’re here to help you generate more revenue, growth and loyalty by delivering engaging, compelling, connected and personalized customer experiences across your digital platforms for one or more brands that belong to the group.
Here you can find customized and highly effective strategies to help you accelerate your online business and make the user experience easier and more enjoyable.
Get inspired and learn how to:
- Convert your leads across all digital channels.
- Improve product discovery on mobile devices with InStory for every type of customer
- Generate value for your customers through integrated communications with your value proposition across messaging channels.
- Maximize customer lifecycle value by connecting the dots in your customer data
- Personalize the user experience for each customer, wherever they are, and recommend what they really need and improve acquisition.
- Attract your customers through different channels such as Google, Facebook Ads to generate more traffic
- Engage your customers with push notifications
- Collect and connect your customer data for anonymous and register users
1. Convert your visitors into qualified leads and anonymous users into known customers in real time
Did you know that more than 85% of website visitors are anonymous and not logged in, making it difficult to personalize their experience.
Turn visitors into customers, customers into repeat customers and repeat customers into long-term loyal followers.
- Leads in B2B usually convert offline or via phone
- Help customer fill in the application form and avoid form abandonment
- Through lead collection campaigns directly on WhatsApp
Use interactive surveys for lead generation as a pop up exit before the visitor leaves the website.
Form abandonment – in case of abandonment use triggers… To incentivize the form.
Did you know that more than 85% of website visitors are anonymous and not logged in, making it difficult to personalize their experience.
Turn visitors into customers, customers into repeat customers and repeat customers into long-term loyal followers.
- Leads in B2B usually convert offline or via phone
- Help customer fill in the application form and avoid form abandonment
- Through lead collection campaigns directly on WhatsApp
Use interactive surveys for lead generation as a pop up exit before the visitor leaves the website.
Form abandonment – in case of abandonment use triggers… To incentivize the form.
2. Create a personalized user experience for each visitor
Displaying generic content on a static website is a missed opportunity to increase engagement and conversion rates.
With Insider’s web personalization features, you can combat «banner blindness«. Recurring or known visitors are shown a hyper-relevant experience, with personalized content and products that reflect their browsing behavior, interests or expected behavior.
Designing a personalized experience for each segment increases lead generation and decreases the time to purchase for your customers.
- Import attributes from your database to generate new segments and have a better vision.
- Personalize the customer or prospect experience
3. Improve InStory product discovery
With InStory, you can capture your customers’ imagination, increase visibility and improve product discovery. Personalize each story based on purchase history, your customer’s real-time behavior and intended actions to reduce bounce rates and help them find what they are looking for and need.
Not a designer? No problem. Create full-screen immersive experiences with our drag-and-drop editor. Add embellishments and countdown timers to increase conversions.
With InStory you can monetize and improve product discovery by up to 17% by increasing visits to each product detail page for each type of customer.
4. Drive 1:1 experiences through multichannel journeys orchestration
Add value to your customers and eliminate the hassle of gathering incomplete data from disconnected systems and dashboards. Instead, create a seamless customer experience tailored to each customer’s behavior: What did they click? Did they buy? What’s the best channel to engage them?
All this and more is available with Insider’s powerful and easy-to-use journey orchestrator. With Architect, delivering relevant messages and products on customers’ preferred channels has never been easier? and more effective.
Increase conversion rates and AOV by creating an experience for each type of customer improving brand loyalty and the customer journey.
Convert your customers to cross-sell through our product recommender.
Create powerful, personalized cross-channel experiences that deliver relevant messages, in the customer’s preferred channel.
5. Reactivate silent customers to increase CLTV and prevent customer churn
All the signs are there. They have stopped visiting your website, they don’t open your emails, they haven’t shopped for months or even logged in to their account. It’s time to change your strategy.
Insider’s machine learning recognizes the different behavior patterns of your customers to detect when a customer is likely to unsubscribe, before it’s too late.
It mentors the conversation by identifying the right channel and message for each customer at risk of churn to build loyalty and keep them engaged.
6. Attract your customers through different channels such as Google and Facebook Ads to generate more traffic
Email engagement rates continue to decline.? Increase your sales through relevant messaging channels.
Use Web Push Notifications, WhatsApp, Facebook Messenger, email, SMS and RCS. Send automatic alerts and personalized messages with reminders to accelerate buying decisions and recover lost sales.
7. Engage your customers with push notifications
Send personalized, relevant and timely push notifications to customers, to drive proactive behavior and personalized recommendation.
With Web Push you can capture the attention of off-site users and increase opt-in rates for desktop and mobile web by up to 30%.
Using segment notifications will increase sessions per user or recalling back them to complete the conversion, within the fact that Web Push does not require any ppi data from users, it’s just a basic opt-in screen to be accepted by one click and then we’re able to communicate with them through this innovative and fatigue-free channel.
8. Collect and connect your customer data for anonymous and register users and get a 360-degree view of the customer
Did you know 90% of your possible customers are anonymous and only 10% are on your CRM platform?
Integrate, understand and exploit customer data by consolidating your tech stack of disconnected single-point solutions into a single unified solution to achieve a 360-degree view of every customer (anonymous and registered in BBDD). Orchestrated personalized customer experiences starts with a deep understanding of your customers.
Note: Data Collection can be seen in both places – any change in the CRM will be seen at Insider’s platform and vise-versa in real time.
Insider’s 360° Customer View allows your company to:
- Understand your anonymous and known Users, in real-time
- Analyze every customer’s interactions
- Gives you visibility on the entire audience
- Helps you to leverage your customer knowledge through 120+ dynamic segments
- Insider’s predictive segmentation gives valuable insights towards your user’s next potential action or value.
- Gives you real-time segmentation profiles and provides the best-in class features
Get a complete view of each customer
View customer data from multiple channels in a unified dashboard. Orchestrate personalized journeys using real-time data and AI-based insights to add more value at every user touchpoint.
Want to know more?
If you want to analyze how these strategies would add value to the experience of your customers, do not hesitate to contact me.
Camila Uribe
Digital Growth Consultant
+ 34 676 25 76 01
