Top 5 Winning Personalization Ideas for OTAs
According to a recent report from Google, Traveler’s Road to Decision, 50% of corporate tourists prefer to book through a travel agency with approximately 33% of leisure tourists opting for the same. As OTAs are preferred for the customer experience they offer, it is a highly competitive market in terms of matching customer demands and expectations.
In this industry-specific bytesize eBook, we introduce 5 winning personalization ideas that you can read in 5 minutes and easily put into practice. All personalization ideas are based on our experience with leading OTAs and proven practices we’ve discovered on the way. This eBook provides marketers in the online travel industry with the top 5 best practices to help them deliver highly personalized experiences, boosting conversions, while driving brand loyalty and growth.