The Body Shop Sees a 40% Uplift in Conversions with Targeted Promotions & Gamified Experiences


About Body Shop

The Body Shop’s story begins in Brighton, England, with founder Dame Anita Roddick’s belief that business can be a force for good. For over 40 years, the company has lived up to its brand promise. Today, The Body Shop operates 3,000 stores in 66 countries, with more than 22,000 employees who stand behind 100% natural beauty products. 

Personalized promotional messages delivered at right time improved conversions

Customer engagement 

Engaging customers with promotions is a vital strategy in the beauty industry for improving conversion rates. But doing this requires tools that can deliver the right kind of promotions at the right time, when impact is highest.

Insider recommended using Countdown Timers on all The Body Shop’s web pages to create a sense of urgency and nudge visitors to purchase. The countdown timers displayed a special discount or offer, time left to act, and a CTA button that took visitors who clicked on it to a landing page showing all products for that specific promotional timeframe. 

The Body Shop observed an increase in conversion rate on desktop by up to 40% compared to the user group who were not a part of this campaign.

Optimizing conversion rates using free shipping promotions

The Body Shop wanted to engage new visitors to their website with running offers, best-selling products, and promotional campaigns

Insider’s growth consultants advised the brand to use Web Push Notifications for their free shipping programs. In this scenario, users who already have two items in their cart are notified of a “free shipping” offer if they add three or more items to their cart.

The Body Shop observed an immediate improvement for the new users in their metrics after just a few weeks. The conversion rate improved by 30% after the campaign was launched.

Getting customer attention and improving engagement with gamified experiences

The Body Shop wanted to keep its customers engaged and enhance their onsite experience. They also wanted to target returning users and get them to actively engage with their products. 

Insider recommended “spin-the-wheel” and “scratch-to-win”  gamified website overlays to attract returning shoppers with digital coupons and discount codes for checkout. 

The results were immediate—The Body Shop saw a 60% uplift in CR for users targeted with “spin-the-wheel” campaigns.

Looking Ahead

Up ahead, The Body Shop will continue optimizing their customer experience with Insider. To deliver consistent and personalized experiences to each customer, the company will strengthen their data collection process. 

Additionally, The will look to further enhance their onsite individualized marketing efforts and explore email as their next personalized customer engagement channel.

Easy-to-integrate, granular segmentation & high-converting templates

“Fast and easy-to-integrate with low IT dependency, Insider has made exceptional onsite personalization a reality. Now, we have full control over web push as an owned channel, plus local expertise that brings proven strategy to everything we do—you’ll never walk alone with Insider.”

— Kha Tran

Head of Marketing, Commercial and Digital The Body Shop VN