Success Story
How Rebel Sport drove $310K in incremental revenue and boosted log-ins by 11.4% in one month with Insider
$185,600
return on
investment
$64,900
increase in
AOV
11.4%
experiences
launched
Industry
Retail – Sports
Themes
Personalization
Cross-sell/Upsell
Engagement
Channels
Onsite (Web/Mobile)
Push Notifications
Tools
Web Suite
Web Push
A/B Testing
Insider’s platform has transformed how we engage our customers at every step of their journey. By making it easy to launch new tests and campaigns without heavy development, we’ve seen a direct impact on business-critical metrics like log-ins, AOV, and incremental revenue. The results speak for themselves.
Ben Anderson
Head of Ecommerce
Executive summary
Rebel Sport partnered with Insider to overcome resource constraints and deliver a more personalized, seamless customer experience across web and mobile. Leveraging Insider’s user-friendly tools and expert support, Rebel Sport drove a 10.2% uplift in CTA clicks on desktop, an 11.4% increase on mobile, and a 2.5% rise in log-ins on mobile—resulting in $59.4K in incremental revenue from early log-ins alone. Add-on sales campaigns generated $64.9K in upsells, while web push notifications contributed $185.6K in revenue in 2024. Together, these solutions have empowered Rebel Sport to engage customers more effectively and drive measurable business growth.
About Rebel Sport
Rebel Sport is Australia’s leading sports retailer, offering the biggest range and the best global brands. With 160 stores nationwide and a team of 6,000, Rebel Sport inspires Australians to chase their sporting dreams and passions by providing top-quality gear and expert advice.
Why Insider?
Rebel Sport selected Insider for its intuitive platform and highly responsive support team, which empowered the ecommerce team to quickly test and implement new ideas without relying on scarce development resources. The seamless briefing process and proactive communication enabled Rebel Sport to run experiments that directly addressed customer pain points, accelerating time-to-value and maximizing ROI.
USE CASE #1
Driving $59.4K in incremental revenue by boosting early log-ins with animated CTAs
The challenge
Rebel Sport wanted to encourage customers to register or log in earlier in their shopping journey, rather than waiting until checkout. This would enable more personalized experiences and unlock additional revenue opportunities.
The solution
By replacing a static call-to-action with a simple moving GIF, Rebel Sport drew greater attention to the log-in/registration prompt. This subtle yet effective change was A/B tested across desktop and mobile to measure its impact on user engagement and conversion.
The results
10.2%
increase in CTA clicks
on desktop
11.4%
increase in CTA
clicks on mobile
2.5%
increase in log-ins
on mobile
$59.4K
incremental revenue
from early log-ins
USE CASE #2
Generating $64.9K in upsells with one-click add-on sales
The challenge
Rebel Sport aimed to increase average order value (AOV) at the cart stage by creating an online impulse buy opportunity through relevant cross-sell offers.
The solution
Using Insider, Rebel Sport implemented a one-click add-to-cart feature on the cart page, surfacing relevant add-on products to shoppers at the point of purchase and making it effortless to increase basket size.
The results
6,495
additional products added to
carts via Insider campaigns
$64.9K
in upsells generated in
one month
USE CASE #3
Unlocking $185.6K in revenue with Web Push
The challenge
Rebel Sport needed a resource-light channel to re-engage customers and recover abandoned carts or sessions.
The solution
Insider’s Web Push enabled Rebel Sport to reach customers with automated cart and browse abandonment messages, as well as bulk promotional pushes—without heavy development or resource investment.
The results
440K+
web push subscribers
$185.6K
in web push revenue in 2024
$115.9K
of revenue from
automated journeys
Summary
With Insider’s easy-to-use personalization tools and responsive support, Rebel Sport rapidly elevated its digital strategy—boosting engagement, increasing log-ins, driving upsells, and unlocking new revenue streams across web and mobile. The ability to run and optimize campaigns without development bottlenecks has empowered Rebel Sport to deliver a seamless, tailored experience that drives measurable business impact.
Looking ahead
Rebel Sport plans to deepen personalization across the customer journey with Architect, leveraging Insider to identify and address new opportunities for seamless, individualized experiences.
Favorite feature
A/B Testing
Rebel Sport’s favorite feature is Insider’s A/B testing capability, which empowers the team to launch and iterate on new ideas quickly—without waiting on development. This agility has been instrumental in driving rapid improvements in engagement and conversion.
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