Building a prospect list is essential for any business that has an online presence. Since the latest legislation on collecting and processing user data requires user permission, growing an opt-in database of prospects is more challenging and more important than ever before.
Getting visitors to register on a website is a common practice for gathering initial information, yet many visitors dislike filling in lengthy forms. Optimizing subscription forms can provide a solution to some extent, but certain fields will always be necessary to gather enough information. The registration form on mavi.com consists of eight compulsory fields, asking visitors to enter their first name, surname, password, password confirmation, date of birth, gender, mobile phone number, and email address.
Tired of revealing so much information about themselves, many visitors who registered completed this process without opting in to receive emails or SMS notifications, preventing mavi.com from communicating further via retargeting campaigns. What mavi.com wanted was to get more visitors to opt-in without undercutting the lead quality.
Caption: The opt-in boxes were left unchecked by mavi.com visitors after completing the registration form.
“Insider is a critical partner for us to discover what should be optimized in order to collect valuable customer data and enhance the experience for our shoppers. With Insider we are able to test our decisions and see what works best for our business. Insider allows us to do the things we want with ease and agility.”
Senior eCommerce Performance Marketing Associate