Success Story
How Europe's leading footwear brand leveraged Insider's Web Suite and Architect to boost CVR by 10%+
CDP
SMS
Architect
19
Websites
30X
ROI
Industry
Retail – Fashion
Category
Personalization
Cross-Channel Marketing
Marketing Automation
AI
Channels
Onsite (Web/Mobile)
Push Notifications
Solutions
Tab Talk
“We aim to avoid over-communicating with our customers, particularly through channels like web push. Insider assists us in effectively engaging our customers by utilizing frequency capping and silent periods, making web push a valuable feature on our website that increases conversion rates. Additionally, the interface is user-friendly.”
Direct Marketing Team Leader
Executive summary
The brand faced typical ecommerce challenges of cart abandonment, dormant customers, and distracted shoppers, leading to missed revenue opportunities. To address these issues, they implemented Insider’s Web Suite, journey orchestration tool Architect, and cross-channel messages, which included automated web push notifications and Tab Talk. These solutions targeted customers at critical points: reminding them to complete purchases, enticing lapsed customers with discounts, and updating browser tab text to draw attention back to the shopping cart. Implementing these strategies led to a lift in conversion rates by 10%+, recovered revenue, and increased customer lifetime value.
About this brand
This brand is a leader in online footwear and accessories sales in Central and Eastern Europe. Thanks to the innovative projects that facilitate the selection of shoes without measuring foot sizes, esize.me project, the Try Before You Buy service, and the unique formula of brick-and-mortar stores, it is developing an omnichannel purchasing model to integrate online and offline sales channels.
The brand’s online sales websites operate in 19 European markets, always under a local domain. The brand also expands its network of physical stores. Today, it boasts over 40 prestigious locations in Poland and abroad. The multibrand offer includes casual, premium, and sports products, featuring brands such as Tommy Hilfiger, Guess, Adidas, Liu Jo, Lacoste, Converse, Nike, and Calvin Klein, among others.
USE CASE #1
Reduce cart abandonment to increase revenue
The challenge
This brand faced the common ecommerce problem of shoppers adding items to the cart and then abandoning before making a purchase. This was costing the company a lot in terms of missed revenue.
The solution
Using Insider’s Web Suite, the brand is able to send automated web push notifications to customers when their behavior begins to stagnate at the point of purchase to compel them to complete the process.
The results
10.26%
increased conversion rate
in the Czech Republic
9.20%
increased conversion rate
in the Lithuania
USE CASE #2
Win back dormant customers
The challenge
Like many ecommerce brands, this leading footwear brand has customers who haven’t made a purchase in a long time. They needed a way to automate the process to compel these lapsed customers to return to make a purchase.
The solution
Using Insider’s push notification capabilities in Web Suite, the brand sends automated notifications to customers who haven’t made a recent purchase. Usually, the notification includes a discount offer to encourage a purchase.
The results
2%
increase in conversion rate in Bulgaria, Hungary, and the Czech Republic
Increase
the lifetime value
USE CASE #3
Remove shopping distractions from many open tabs
The challenge
Users struggle with low attention spans because they have multiple screens open while shopping and constantly move between tabs on their screen(s). This challenge can add friction to the shopping process and lead to abandoned carts.
The solution
The brand leverages Insider’s uses Insider’sTab Talk, a unique solution that dynamically updates the text on the browser tab when a customer navigates away. For instance, it can display a reminder about items left in the cart, encouraging visitors to return and complete their purchase, even if they had previously abandoned it.
The results
8.74%
conversion rate uplift
via Tab Talk
Summary
The brand is a leading online retailer, faced typical e-commerce challenges like high cart abandonment and dormant customers, leading to missed revenue. By implementing Insider’s Web Suite, Architect, and cross-channel messaging—such as automated web push notifications and Tab Talk—they effectively targeted customers at key moments. This strategy led to a 10X to 15X ROI, a 10% conversion rate uplift, and seven-figure incremental monthly revenue, transforming underperforming channels into major revenue drivers.
Looking ahead
In the future, the brand plans to:
Scale Success Across Brands: The brand plans plans to replicate their successful automation strategies across other brands, expanding Insider’s platform benefits within the business group.
Boost Productivity with Sirius AI: The brand will integrate Sirius AI to automate complex processes, optimize customer interactions, and efficiently scale marketing efforts across markets.
Enhance Its Web Push Strategy:
The brand will use Insider’s advanced targeting to deliver personalized web push notifications, driving higher engagement, retention, and conversion rates, and strengthening customer relationships.
Favorite feature
Web Suite
This brand likes the ease and flexibility of using Web Suite to set up web push notifications and Tab Talk notifications.
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