Success Story
How Foot Locker boosted Add to Cart by 41% and CR by 56.5% in two months with Insider
Web Personalization
Mobile
Social Proof
41.24%
increase in
add-to-cart
rate
56.5%
increase in
CR
150%
uplift in
product
page views
Industry
Retail – Lifestyle
& Sportswear
Themes
Conversion Rate
Optimization
Personalization
Social Proof
Channels
Web
Mobile
Tools
Onsite A/B Testing
Dynamic Messaging
We needed a solution to convert browsers into buyers faster, especially on flagship sports footwear lines. Insider’s platform enabled us to deploy targeted social proof messages that created urgency and boosted shopper confidence, directly impacting our key conversion metrics.
Yongky Teng
Digital Experience Division Manager
Executive summary
Foot Locker, a leading athletic footwear and apparel retailer in Indonesia, Singapore, and Malaysia, partnered with Insider to enhance website personalization and increase conversion rates. Leveraging Insider’s AI-powered tools and dynamic social proof messaging, Foot Locker achieved a 41.24% increase in Add to Cart rates and a 56.5% uplift in conversion rates on mobile product pages within two months. This success demonstrates Insider’s ability to deliver impactful, scalable personalization that drives revenue growth in retail fashion.
About Foot Locker
Foot Locker is a leading global athletic footwear and apparel retailer, known as the O.G. sneaker store, with more than 2,500 stores worldwide. In Southeast Asia, the brand operates in Indonesia, Singapore, and Malaysia, offering top sports and lifestyle brands such as Nike, Adidas, and Converse. The company combines physical retail with a strong digital presence to deliver a seamless omnichannel experience to customers, continually expanding its footprint and community-oriented approach in the region.
Why Insider?
Foot Locker selected Insider to power customer experiences in Southeast Asia after extensive evaluation due to its enterprise-ready platform recognized by Gartner, Forrester, and G2; and strong reputation among global fashion retailers. Insider’s out-of-the-box templates, seamless integration with Foot Locker’s multi-domain websites, and user-friendly interface empowered the marketing team to quickly launch and optimize personalized experiences without heavy technical resources. The platform’s onsite A/B testing and conversion trigger optimization capabilities were key to delivering measurable uplifts in shopper engagement and sales.
USE CASE #1
Moving Users From Browsing To Add-To-Cart With Social Proof
The challenge
Foot Locker wanted to increase Add to Cart rates by creating urgency and boosting confidence, especially for flagship sports footwear lines.
The solution
Insider enabled Foot Locker to deploy dynamic banners on product pages with social proof messages like “This item is hot, purchase before it sells out!” This tactic leveraged the fear of missing out by highlighting product popularity and scarcity, selectively applied to high-value items to maximize impact.
The results
41.24%
increase in add-to-cart rate
56.5%
uplift in CR
USE CASE #2
Increasing Awareness Of New Product Variations
The challenge
Foot Locker needed to raise awareness of new product color variations without disrupting browsing, Amidst many SKUs, the brand needed to increase visibility especially of its hero products critical for profitability.
The solution
A “New Color” label was applied only to one of their products, focusing attention on this key silhouette. This helps returning visitors instantly recognize what’s new, driving higher engagement and increasing product exploration and add-to-cart actions without extra marketing spend.
The results
150%
uplift in product
page views
83%
increase in CR
5.4%
increase in AOV
USE CASE #3
Reducing Cart Abandonment With Checkout Countdown Timer
The challenge
Foot Locker faced significant drop-offs near the end of the purchase funnel; users added items to cart and visited checkout but abandoned before completing purchase, posing a major business challenge.
The solution
A countdown timer was implemented on the checkout page targeting users with high purchase intent. This timer visually reserved items for 30 minutes, creating scarcity and encouraging faster purchase completion.
The results
34.3%
increase in CR
6.32%
uplift in AOV
Summary
By partnering with Insider, Foot Locker implemented personalized, data-driven strategies across the customer journey. Insider’s platform enabled Foot Locker to increase shopper engagement, accelerate purchase decisions, and significantly boost conversion rates and revenue. This case highlights Insider’s strength as a scalable, enterprise-ready personalization solution for retail fashion.
Looking ahead
Foot Locker plans to expand its use of Insider’s Smart Recommender to enhance product discovery and further improve shopper experience and checkout rates across its multi-domain websites.
Favorite feature
Customer Segmentation
Foot Locker’s favorite feature is Insider’s advanced Customer Segmentation, which provided the brand with great flexibility to create conversion strategies tailored to each customer segment based on product preferences, browsing behavior, and funnel stage. This capability was critical to campaign success, as easily slicing and dicing customer segments enabled targeted actions that drove significant business impact.
Trusted by over 1,200 global brands
Want to learn what Insider can do for you?
