Success Story
Eobuwie increased revenue by 20x with Insider’s Web Suite and Architect
Architect
Web Suite
Web Push
30X
increase in revenue compared
to the previous vendor
10%+
uplift in conversion
rate in some countries
Industry
Retail – Fashion
Category
Personalization
Cross-Channel Marketing
Marketing Automation
AI
Channels
Onsite (Web/Mobile)
Push Notifications
Solutions
Tab Talk
We aim to avoid over-communicating with our customers, particularly through channels like web push. Insider assists us in effectively engaging our customers by utilizing frequency capping and silent periods, making web push a valuable feature on our website that increases conversion rates. Additionally, the interface is user-friendly.
Emilia Sobiesiak
Direct Marketing Team Leader
Executive summary
Eobuwie struggled with common e-commerce issues like cart abandonment, inactive customers, and distracted shoppers, resulting in lost revenue. They implemented Insider’s Web Suite, Architect, and cross-channel messaging tools, including automated web push notifications and Tab Talk in 19 languages, to engage customers at key moments. This approach increased revenue 20X compared to their previous vendor, boosted conversion rates by over 10%, recovered lost revenue, and enhanced customer lifetime value.
About Eobuwie
Eobuwie is a leading online footwear and accessories retailer in Central and Eastern Europe, known for its esize.me project, Try Before You Buy service, and innovative omnichannel model integrating online and offline sales. Operating in 19 European markets with local domains, Eobuwie has over 40 physical stores in Poland and abroad, offering a wide range of casual, premium, and sports brands like Tommy Hilfiger, Guess, Adidas, and Nike.
Why Insider?
Eobuwie chose Insider for its digital transformation and marketing automation due to Insider’s proven success in building trust and scalability. Starting with two automations in one country, Eobuwie expanded to 16 countries with different languages, consistently maintaining performance and trust. Insider’s platform enabled seamless scalability and adaptability, allowing Eobuwie to replicate success across multiple markets.
USE CASE #1
Reduce cart abandonment to increase revenue
The challenge
Eobuwie had the common ecommerce problem of shoppers adding items to the cart and then abandoning before making a purchase. This was costing the company a lot in terms of missed revenue.
The solution
Using Insider’s Web Suite, Eobuwie is able to send automated web push notifications to customers when their behavior begins to stagnate at the point of purchase to compel them to complete the process.
The results
10.26%
increased conversion rate
in the Czech Republic
9.20%
increased conversion rate
in Lithuania
USE CASE #2
Win back dormant customers
The challenge
Like many ecommerce brands, Eobuwie has customers who haven’t made a purchase in a long time. They needed a way to automate the process to compel these lapsed customers to return to make a purchase.
The solution
Using Insider’s push notification capabilities in Web Suite, Eobuwie sends automated notifications to customers who haven’t made a recent purchase. Usually, the notification includes a discount offer to encourage a purchase.
The results
2%
increase in conversion rate in Bulgaria, Hungary, and the Czech Republic
Increase
the lifetime value
USE CASE #3
Remove shopping distractions from many open tabs
The challenge
Like many ecommerce brands, Eobuwie has customers who haven’t made a purchase in a long time. They needed a way to automate the process to compel these lapsed customers to return to make a purchase.
The solution
Using Insider’s push notification capabilities in Web Suite, Eobuwie sends automated notifications to customers who haven’t made a recent purchase. Usually, the notification includes a discount offer to encourage a purchase.
The results
8.74%
conversion rate uplift
via Tab Talk
Summary
Eobuwie faced typical ecommerce challenges of cart abandonment, dormant customers, and distracted shoppers, leading to missed revenue opportunities. To address these issues, they implemented Insider’s Web Suite, journey orchestration tool Architect, and cross-channel messages, which included automated web push notifications and Tab Talk. These solutions targeted customers at critical points: reminding them to complete purchases, enticing lapsed customers with discounts, and updating browser tab text to draw attention back to the shopping cart. Implementing these strategies led to increased conversion rates, recovered revenue, and increased customer lifetime value.
Looking ahead
Eobuwie plans to replicate its successful automations for Modivo, another brand within the CCC group, to enhance Modivo’s digital marketing and customer engagement. It also plans to integrate Insider’s Sirius AI, to boost productivity and scalability, automating complex processes and optimizing customer interactions across markets. Additionally, Eobuwie will enhance its web push notification strategy using Insider’s advanced targeting and personalization, delivering more relevant messages to improve engagement, retention, and conversion rates. This focus on personalized web push notifications will strengthen customer relationships and enhance their overall digital marketing strategy.
Favorite feature
Web Suite
Eobuwie likes the ease and flexibility of using Web Suite to set up web push notifications and Tab Talk notifications.
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