Success Story
How El Corte Inglés PT Boosted Conversion Rates by 59% and Increased AOV by 39% with Insider
59.51%
increase in
conversion rate
39%
increase in
average order value
6.58%
improvement in cart abandonment rate
Industry
Department Store
Themes
Product Discovery
Personalization
Cart Abandonment
Channels
Mobile
Web Suite
Tools
InStory
Onsite Experiments
Category Optimizer
“Insider’s innovative solutions have played a key role in tackling our business challenges. By enabling personalized and gamified experiences, we’ve improved product discovery and user engagement, leading to significant increases in conversions across key categories. Insider’s tools have helped enhance our website performance while allowing us to quickly adapt to market trends and customer preferences.”
David Alves Gurita
Team Lead, UI & Digital Design
Executive summary
El Corte Inglés PT partnered with Insider to improve product discovery and personalization on their e-commerce platform. Using Insider’s AI-powered tools, including Onsite Experiments and advanced personalization capabilities, El Corte Inglés PT was able to significantly increase conversion rates and average order value across multiple categories in a short period of time.
About ECI PT
El Corte Inglés is Spain’s and Portugal’s largest department store group. With a wide range of products across numerous categories, from fashion and electronics to home goods and gourmet food, El Corte Inglés has been a cornerstone of retail in the Iberian Peninsula for over 80 years. Their e-commerce platform aims to bring this diverse offering to online shoppers in Portugal.
Why Insider?
El Corte Inglés PT partnered with Insider for its comprehensive suite of tools that addressed their needs for efficiency, personalization, and data-driven decision-making. Insider’s platform enabled on-site adjustments and advanced A/B testing capabilities through tools like Onsite Experiments. Sophisticated segmentation tools and robust analytics allowed for highly personalized experiences and informed decision-making based on real-time data. Insider’s solution met El Corte Inglés PT’s current needs while providing flexibility for future growth.
USE CASE #1
Increasing sports category conversions by 59.51% with personalized recommendations
The challenge
El Corte Inglés PT aimed to enhance personalization across each product category, focusing on viewed products to drive conversions, particularly in their sports department. They sought to create a more tailored shopping experience that would encourage users to explore and purchase related sports products.
The solution
Using Insider’s Web Suite, El Corte Inglés PT implemented a “View Products Deporte” (View Sports Products) feature. This tool showcased specific categories of last-viewed items and recommended related categories, encouraging users to explore and convert by presenting more potential products of interest within the sports category. Notably, the “Viewed products” and “Recommended categories” experiments have been the most profitable campaigns El Corte Inglés PT has run with Insider, as they effectively leveraged user behavior and preferences to offer a highly personalized shopping experience.
The results
59.51%
increase in CR
37.09%
increase in AOV
USE CASE #2
Boosting product discovery and conversions by 45.36% with InStory
The challenge
As a marketplace with a vast portfolio of categories, brands, and products, El Corte Inglés PT faced difficulties in helping users discover specific products or promotions. They needed a solution to highlight key offerings and simplify the product discovery process, especially during promotional events.
The solution
Insider’s growth experts recommended using InStory, a tool that creates interactive, social media-like stories on the website. El Corte Inglés PT implemented InStory on their homepage to showcase specific categories and promotions, making it easier for users to discover relevant products. This was particularly effective during their “Semana del Internet” (Internet Week) promotion.
The results
45.36%
increase in CR
12.57%
increase in AOV
4000
unique views in 10 days
USE CASE #3
Reducing cart abandonment and boosting revenue with Tab Talk
The challenge
El Corte Inglés PT faced the common e-commerce challenge of cart abandonment, which affects the retail industry with an average rate of 70.19%. They needed a solution to reduce abandonment and increase revenue.
The solution
Using Insider’s Tab Talk, El Corte Inglés conducted a Cart Page Reminder campaign. This campaign showed users a message when they left the side and left something in the cart, encouraging them to come back and complete their purchases.
The results
24.18%
CR
16.63%
increase in AOV
79.95%
CTR
Summary
With Insider’s comprehensive range of personalization tools, El Corte Inglés PT significantly enhanced their website’s performance across both mobile and web platforms. They effectively engaged their audience through relevant, timely, and personalized messaging, which improved product discovery and ultimately boosted their bottom line.
Looking ahead
El Corte Inglés PT is well-positioned to continue leveraging Insider’s tools to drive growth and enhance customer engagement. With a strong foundation established, they can focus on optimizing their current strategies to further improve performance and adapt to evolving market trends. This ongoing collaboration will enable El Corte Inglés PT to maintain its competitive edge in the retail landscape, ensuring continued success and customer satisfaction.
Favorite feature
Smart Recommender
El Corte Inglés PT's top advantage with Insider lies in the flexibility it provides for developing custom solutions. This flexibility, particularly through tools like Smart Recommender and Onsite Experiments, allows their front-end developers to build tailored features that meet specific business needs. This adaptability has proven invaluable in enhancing their e-commerce platform and driving innovation.
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