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How Clarins increased lead capture by 45%
Watch the video to learn how Clarins leveraged Insider to boost customer acquisition, increase conversion rate, and drive higher RFM and customer lifetime values
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increase in lead capture
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uplift in conversion rate
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ROI in 12 weeks
About Clarins
FOUNDED:
1954
market presence:
#1 Premium Skincare Brand
industry:
Beauty & Cosmetics
company size:
8.5K+ employees
The challenge
Reaching Digital Maturity Required A New Tech Stack
Fuelled by phenomenal growth across their ecommerce properties, the Clarins team quickly outgrew their existing tech stack. A portfolio of single-point solutions meant that valuable customer data was hidden in siloes and not able to be leveraged across the entire customer lifecycle.
Connecting customer data
A 360-degree view of the customer
Customer data doesn’t do much when it’s stuck in siloes. Clarins consolidated its tech stack of disconnected single-point solutions into a single unified solution to achieve a 360-degree view of every customer. Orchestrating personalized customer experiences start with a deep understanding of your customers.
Connecting customer data
A 360-degree view of the customer
Gamifying the customer experience
Converting new users into known customers
Gamifying the customer experience
Converting new users into known customers
Clarins leveraged Insider’s gamified Wheel of Fortune template to create “The Beauty Wheel” to inject excitement and urgency into their lead capture strategy.
The Beauty Wheel offered customers a chance to spin the wheel and “choose your own” incentive in return for submitting an email address.
Campaign Results
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increase in lead capture
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new users identified
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coupon codes activated
Smarter Product Recommendations
AI-backed product recommendations
Clarins supercharged their recommendation strategy with Insider’s AI-backed recommendations product – Smart Recommender.
Clarins increased their ecommerce vital scores by personalizing product recommendations based on trending products, recently viewed items, location-based bestsellers, purchased together, and custom criteria.
Smarter Product Recommendations
AI-backed product recommendations
What’s next for Clarins?
Delivering individualized experiences on the channels customers want
Clarins are hoping to begin using Insider’s cross-channel campaign orchestration tool - Architect - to deliver a relevant, tailored and frictionless customer experience, on the channels that customers care about.
We are proud to partner with Clarins and look forward to driving even more ROI and revenue from our partnership.
I would absolutely recommend Insider. They are a great partner to work with. We work in a very agile environment and they are super responsive, always next to us with anything that we need, especially in peak times where we need quick solutions.
Alejandra Salazar
E-commerce Content Manager
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