Benetton will continue to optimize its onsite personalization and engagement strategies using Insider’s web push and journey orchestration features. To further bolster its customer experience, Benetton will soon evaluate Insider’s AI-powered predictive micro-segmentation capabilities based on historical data and future behavior of its users. Using predictive segments like “discount affinity-high”, “likelihood to purchase -high”, “likelihood to churn-high” and more, Benetton will further individualize experiences to get closer to customers.