59%
increase in
AOV
54%
increase in
conversion rate
20%
conversion rate
for anonymous
users
8%
click-through rate
(CTR) on anonymous
user campaigns
47%
CTR on UX
improvement
campaign
Industry
Retail-Fashion
Category
CDP
Personalization
Cross-Channel Marketing
Architect
AI
Channels
Push Notifications
Architect
WhatsApp
Email
SMS
Solution
Architect
Insider’s powerful personalization capabilities and cross-channel strategies have allowed us to increase our AOV by 59% while boosting conversion rates by 54%. Their solutions helped us engage our users in a highly meaningful way.
Lourdes Ferrer
CEO & Founder
Executive summary
Percentil, an online marketplace for second-hand clothing, partnered with Insider to overcome the challenges of Increasing its average order value (AOV), competitive prices, and high numbers of anonymous users. By leveraging Insider’s omnichannel marketing platform and personalized user journeys, Percentil achieved remarkable improvements, including a 59% increase in AOV and a 54% uplift in conversion rate, while also addressing UX challenges through targeted onsite experiments.
About Percentil
Percentil is a Spanish online retailer specializing in second-hand clothing for women, men, and children. The platform offers high-quality, like-new items from top fashion brands, often with discounts of up to 90%. Founded by Lourdes Ferrer, Percentil aims to provide affordable fashion options, ensuring users can find quality clothing at a fraction of the original price.
Why Insider?
Percentil chose Insider for its ability to centralize customer data and provide real-time insights to improve decision-making. By leveraging Insider’s Customer Data Platform (CDP), Percentil could unify customer profiles and automate marketing strategies across multiple channels, including email, web push notifications, sms, whatsapp messages, and personalized onsite banners. Insider’s cross-channel marketing automation allowed Percentil to optimize costs and enhance user engagement effectively.
Increasing AOV through Purchase Progress Bar
The challenge
Percentil needed to increase the average order value (AOV) to remain competitive against both second-hand marketplaces and major fashion retailers with low-cost options.
The solution
Insider implemented a Purchase Progress Bar, which incentivized users with free delivery upon reaching a certain cart value. This approach encouraged users to add more items to their cart, boosting AOV.
The results
59%
increase
in AOV
54%
increase in
conversion rate
USE CASE #2
Converting anonymous users with Cart Reminder Push
The challenge
Over 80% of Percentil’s website visitors were anonymous, making it difficult to personalize
experiences or drive conversions.
The solution
Insider utilized its Cart Reminder Push notifications to target anonymous users, prompting them to complete their purchases even without a registered account. Additionally, lead collection campaigns and countdown banners were deployed to convert anonymous visitors into known users.
The results
8%
click-through
rate (CTR)
20%
conversion rate
for anonymous users
USE CASE #3
Enhancing UX with onsite experiments
The challenge
Percentil wanted to improve its website’s user experience (UX) to make it easier for users to discover products and promotions.
The solution
Insider ran an onsite experiment featuring a promotional banner on the homepage for a limited time. The banner highlighted special deals, improving the overall user experience and increasing engagement.
The results
47%
click-through
rate (CTR)
46%
conversion rate
uplift
Looking ahead
Percentil is planning to expand its use of Insider’s omnichannel solutions by integrating more dynamic personalization features across email and push notifications. They also intend to use AI-driven recommendations and messaging to optimize user journeys for both sellers and buyers. In addition, Percentil will explore the potential of integrating offline and online data as they expand into physical stores, enhancing their omnichannel strategy.
Favorite feature
Cart Reminder Push
Percentil's favorite feature is Insider's Cart Reminder Push, which allowed them to effectively engage and convert anonymous users without the need for a registered session. This feature had a significant impact on their conversion rates.
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