Success Story

How Percentil boosted average order value by 59% with Insider’s omnichannel marketing platform

Cart Reminder Push
Onsite Experiments
Purchase Progress Bar

59%

increase in
AOV

54%

increase in
conversion rate

20%

conversion rate
for anonymous
users

8%

click-through rate
(CTR) on anonymous
user campaigns

47%

CTR on UX
improvement
campaign

Industry

Retail-Fashion

Category

CDP
Personalization
Cross-Channel Marketing
Architect
AI

Channels

Push Notifications
Architect
WhatsApp
Email
SMS

Solution

Architect

Insider’s powerful personalization capabilities and cross-channel strategies have allowed us to increase our AOV by 59% while boosting conversion rates by 54%. Their solutions helped us engage our users in a highly meaningful way.

Lourdes Ferrer

CEO & Founder

Executive summary

Percentil, an online marketplace for second-hand clothing, partnered with Insider to overcome the challenges of Increasing its average order value (AOV), competitive prices, and high numbers of anonymous users. By leveraging Insider’s omnichannel marketing platform and personalized user journeys, Percentil achieved remarkable improvements, including a 59% increase in AOV and a 54% uplift in conversion rate, while also addressing UX challenges through targeted onsite experiments.

About Percentil

Percentil is a Spanish online retailer specializing in second-hand clothing for women, men, and children. The platform offers high-quality, like-new items from top fashion brands, often with discounts of up to 90%. Founded by Lourdes Ferrer, Percentil aims to provide affordable fashion options, ensuring users can find quality clothing at a fraction of the original price.

Why Insider?

Percentil chose Insider for its ability to centralize customer data and provide real-time insights to improve decision-making. By leveraging Insider’s Customer Data Platform (CDP), Percentil could unify customer profiles and automate marketing strategies across multiple channels, including email, web push notifications, sms, whatsapp messages, and personalized onsite banners. Insider’s cross-channel marketing automation allowed Percentil to optimize costs and enhance user engagement effectively.

USE CASE #1

Increasing AOV through Purchase Progress Bar

The challenge

Percentil needed to increase the average order value (AOV) to remain competitive against both second-hand marketplaces and major fashion retailers with low-cost options.

The solution

Insider implemented a Purchase Progress Bar, which incentivized users with free delivery upon reaching a certain cart value. This approach encouraged users to add more items to their cart, boosting AOV.

The results

59%

increase
in AOV

54%

increase in
conversion rate

USE CASE #2

Converting anonymous users with Cart Reminder Push

The challenge

Over 80% of Percentil’s website visitors were anonymous, making it difficult to personalize
experiences or drive conversions.

The solution

Insider utilized its Cart Reminder Push notifications to target anonymous users, prompting them to complete their purchases even without a registered account. Additionally, lead collection campaigns and countdown banners were deployed to convert anonymous visitors into known users.

The results

8%

click-through
rate (CTR)

20%

conversion rate
for anonymous users

USE CASE #3

Enhancing UX with onsite experiments

The challenge

Percentil wanted to improve its website’s user experience (UX) to make it easier for users to discover products and promotions.

The solution

Insider ran an onsite experiment featuring a promotional banner on the homepage for a limited time. The banner highlighted special deals, improving the overall user experience and increasing engagement.

The results

47%

click-through
rate (CTR)

46%

conversion rate
uplift

Looking ahead

Percentil is planning to expand its use of Insider’s omnichannel solutions by integrating more dynamic personalization features across email and push notifications. They also intend to use AI-driven recommendations and messaging to optimize user journeys for both sellers and buyers. In addition, Percentil will explore the potential of integrating offline and online data as they expand into physical stores, enhancing their omnichannel strategy.

Favorite feature

Cart Reminder Push

Percentil's favorite feature is Insider's Cart Reminder Push, which allowed them to effectively engage and convert anonymous users without the need for a registered session. This feature had a significant impact on their conversion rates.

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