Insider wins Red Herring Top 100 Europe

Christopher Lowe

Apr 30, 2017

Red Herring 100 Awards are widely recognized as one of the industry’s more prestigious recognitions

We’re thrilled to announce that Insider was listed amongst the 2017 Red Herring Europe Top 100.  

Last week in Amsterdam Red Herring announced its Red Herring Europe award winners at the Top 100 forum, recognizing Europe’s leading private companies and celebrating these startups’ innovations and technologies across their respective industries. Insider’s Marketing Director Merve Nazlioglu accepted the award.

“In 2017, selecting the top achievers was by no means a small feat,” said Alex Vieux, publisher and CEO of Red Herring. “In fact, we had the toughest time in years because so many entrepreneurs had crossed significant milestones so early in the European tech ecosystem. But after much thought, rigorous contemplation and discussion, we narrowed our list down from hundreds of candidates from across Europe to the Top 100 Winners. We believe Insider embodies the vision, drive and innovation that define a successful entrepreneurial venture. Insider should be proud of its accomplishment, as the competition was very strong.”

Red Herring Top 100 Europe enlists outstanding entrepreneurs and promising companies. It selects the award winners from approximately 1,200 privately financed companies each year in the European Region. Since 1996, Red Herring has kept tabs on these up-and-comers. Red Herring’s Top 100 list has become a mark of distinction for identifying promising new companies and entrepreneurs. Red Herring’s editors were among the first to recognize that companies such as Alibaba, Facebook, Google, Kakao, Skype, SuperCell, Spotify, Twitter, and YouTube would change the way we live and work. Thousands of the most interesting and innovative companies have graced the Top 100 list over the years.

In the past year we have made a huge leap in technology enhancing our customer experience delivery platform with cutting-edge predictive segmentation and real-time personalization tools, helping marketers take customer experiences to the next level. We have built disruptive solutions at the intersection of adtech and martech, helping marketers go beyond conversion optimization to increase ad spend efficiency. We’re so honoured that our dedication to technology and innovation is acknowledged officially by the world’s most prestigious awards and lists. May has kicked off with exciting news for Insider, as we recently opened up our new office in Tokyo and shortly after we were selected as one of the most promising technology companies in Europe. We believe that the rest of 2017 will bring more advancements and greatness in the months to come!


Christopher has a long history of driving value and creating personalized, omnichannel journeys that enhance customer experience. He's passionate about learning and development and has a keen interest in developing economies, especially ones with a lot of room for digital growth.