5 Best AI Shopping Assistants Revolutionizing eCommerce in 2025

Over the past 20 years, online shopping has gone from basic product listings and static search bars to dynamic, personalized shopping experiences driven by artificial intelligence (AI).

In 2025, these advancements have led to AI shopping assistants becoming integral to eCommerce, offering tailored recommendations, real-time support, and streamlined purchasing processes. Today’s advanced AI agents can:

• Understand user preferences. 
• Answer questions and provide support in seconds.
• Suggest relevant products based on behaviors, context, and predicted actions. 

However, choosing the right AI shopping assistant is crucial for achieving these goals since not all agents are created equal. The ideal one should leverage accurate data and be purpose-built to address key challenges in online shopping and product discovery.

That’s why in this article, we explore five of the best AI shopping assistants revolutionizing eCommerce in 2025. Each one offers unique features and capabilities to enhance online shopping experiences for customers and deliver higher conversion rates and more revenue for companies.

If you’re looking for an AI shopping assistant, check out Agent One™ — our purpose-built autonomous agents for customer engagement. Our Shopping Agent anticipates customer needs, understands intent, and delivers product recommendations that enhance purchase confidence and CLTV.

What are AI shopping assistants?

AI shopping assistants (sometimes called agents) help users discover, compare, and purchase products more efficiently. 

They do that by simulating a personal shopping assistant that understands preferences, answers questions, recommends items, and predicts what a shopper might want based on behavior and context. They can operate in different ways and be embedded in:

• Standalone tools and platforms (e.g., ChatGPT or Perplexity).
• eCommerce websites and mobile apps.
• Chat and search interfaces.

Their goal is to streamline the shopping experience, reduce search friction, and increase conversion rates for retailers. 

Unlike traditional chatbots — which are reactive tools for automating simple interactions using pre-programmed scripts or decision trees — AI shopping assistants are autonomous systems that perceive, learn, and act in real time.

Let’s take Insider’s Shopping Assistant for example. 

Besides responding to customer queries and simple questions, our AI agents can gather context from our customer data platform (CDP) and integrate real-time inventory and merchandising inputs. 

All of that contextual data lets our Shopping Assistant deliver emotionally respondent and personalization conversations far beyond the capabilities of traditional chatbots. It can guide users to the next-best step in their journeys and predict what they might need to create an exceptional shopping experience. 

The top 5 AI shopping assistants to choose from in 2025

Now that you know what AI shopping assistants are and what sets them apart from chatbots, let’s cover five of the best options on the market. 

We’ll be looking at different types of shopping assistants, including traditional chat-style tools and ones that can be embedded directly into eCommerce sites, mobile apps, and other platforms. 

Regardless of their type, the assistants below can be useful for both marketers, because they deliver higher conversion rates, contextual upsell opportunities, and CLTV, and end-users, because they streamline shopping experiences with context-rich recommendations.

1. Insider 

Insider is our AI-native omnichannel experience and customer engagement platform. For years, 1200+ leading brands like Adidas, Lexus, and Coca-Cola have used our platform to create exceptional shopping experiences that increase conversions, revenue, and retention.

With the release of Agent One™ — our cutting-edge autonomous agents for customer engagement — we’ve taken the next step in removing product discovery friction. 

Specifically, our Shopping Agent can understand user intent and deliver intuitive and personalized guidance across all customer lifecycle stages.

Thanks to these capabilities, our AI Shopping Assistant engages in emotionally resonant conversations, and delivers personalized product recommendations in real time (unlike traditional search tools that rely on keyword matching).

Plus, our Shopping Agent doesn’t wait for perfect prompts or require shoppers to refine their search through multiple clicks. Instead, it intuitively guides them through a seamless journey, from curiosity to conversion, enhancing purchase confidence and reducing bounce rates.

At the core of this experience is a deep integration between our CDP, site search and merchandising tool, and Smart Recommendation models. Together, these create a dynamic system that feels less like a search bar and more like a personal shopping expert that adapts, listens, and suggests with human-like intuition.

Here are three key benefits of implementing Agent One™ in your eCommerce business:

#1 Understand and anticipate shopping intent

One of the main downsides to traditional chatbots and eCommerce site search tools is that they need to wait for input. 

Even when these solutions leverage AI, users are still required to “push” the system to provide recommendations or complete tasks. This prevents the AI from actually driving outcomes autonomously.

In contrast, our Shopping Agent doesn’t simply react to search inputs — it predicts them. 

Drawing on behavioral patterns, past interactions, and contextual data, the agent anticipates what a customer is likely to want even before they articulate it clearly. This reduces the need for trial-and-error keyword queries and accelerates the product discovery process.

For example, imagine a beauty and cosmetics brand with thousands of products across 20+ categories. Customers can easily get lost and struggle to find what they need, or get tired of prompting the chatbot to provide relevant information.

Agentic AI turns the process on its head by actually asking thoughtful questions and guiding users through their purchase journeys in the best-possible way.

It may ask questions before providing recommendations. It can also tap into the customer’s profile to understand their preferences and intentions. Put simply, the Shopping Assistant ensures customers find what they need quickly while providing contextual products or services based on the interaction. 

#2 Build emotional connections and confidence with your customers

Again, traditional product discovery relied on customers having to search via keywords and prompts. 

This created experiences that were hit-or-miss — sometimes people would find what they were looking for quickly, but just as often, their journeys would be filled with uncertainties, frustrations, and a lack of guidance.

That’s why our Shopping Agent is designed to foster a human-like experience. 

It uses emotionally intelligent dialogue to ask thoughtful questions, respond with empathy, and provide tailored suggestions that build trust. 

This emotional resonance turns browsing into a guided conversation, increasing a shopper’s confidence in their purchasing decisions. It also fosters brand trust and long-term, profitable relationships as customers know you understand their needs and provide relevant information at every opportunity.

#3 Drive conversions and personalized experience with reliable customer data

Insider’s Shopping Agent unites various technologies into a coherent, revenue-driving engine, including our:

• Enterprise CDP, which unifies customer data from all relevant sources to create 360-degree views of all customers. These serve as a foundation for all conversations and personalization efforts.

• Personalized site search platform (Eureka), which uses NLP algorithms and dynamic product scoring to boost product discovery with AI-powered product recommendations.

Smart Recommendation models, which leading brands have used for years to deliver tailored product recommendations and maximize cross-sell and upsell opportunities.

As a result, the Shopping Agent has access to all necessary data and tools to deliver contextual experiences and relevant recommendations. This also creates a positive feedback loop, as every conversation enriches customers’ profiles which in turn makes the Shopping Agent even at its job over time.

In short, Insider’s Agentic AI capabilities, coupled with these integrations, create a complete product discovery solution.

Bonus: Support and Insights Agents

Besides the Shopping Agent, we also offer two other purpose-built agents:

1. Support Agent, which delivers instant resolutions to customer queries autonomously. It does this by leveraging data and real-time insights from CDPs, CRMs, and many other systems. With standalone decision-making and action-driven responses, it turns micro-moments into deeply personalized interactions that build loyalty and trust.

Insights Agent, which guides with actionable intelligence into campaign performance and how to improve it. It accelerates processes, predicts anomalies, and delivers powerful analytics, enabling teams to craft superior customer interactions that drive exceptional results.

To learn more about any of our purpose-built agents or Insider in general, click here to book a free demo with our team.

2. Perplexity Shopping

Perplexity Shopping is an AI-powered tool designed to simplify the way people discover and buy products online. 

It combines search, product recommendations, and purchasing into one streamlined experience. This makes it especially useful for users who want quick, reliable answers without having to dig through dozens of websites.

One of its primary use cases is product discovery. Whether someone types in a detailed query or uploads a photo using the “Snap to Shop” feature, Perplexity can quickly pull up relevant items. 

It also excels at price comparison, offering a side-by-side look at products from various online retailers, all without pushing sponsored content. This gives users confidence that recommendations are based on quality and relevance (instead of paid advertising).

For users based in the US, Perplexity can also enable one-click purchases by securely storing payment and shipping information. This makes the entire shopping process faster.

3. alby

Alby is an AI shopping assistant owned by Bluecore. It works in the background to anticipate customer questions and present helpful answers directly on product pages. This helps reduce friction and encourages shoppers to make confident purchasing decisions.

Like traditional chatbots, alby can handle frequently asked questions automatically. This makes it useful for busy online stores where quick, clear information can make or break a sale.

Alby also offers personalized suggestions based on browsing behavior, such as recommending similar or complementary products. This makes it easier for retailers to boost AOV without coming across as pushy or overly sales-driven. 

Lastly, alby also boasts a simple setup with minimal technical requirements for eCommerce stores using Shopify.

4. SAP CX AI Toolkit

SAP CX AI Toolkit offers an AI shopping assistant that enhances eCommerce experiences by facilitating natural language interactions. 

Customers can inquire about product details, availability, pricing, and compatibility through conversational queries and receive context-aware responses that streamline the shopping process. This assistant also offers personalized recommendations to improve customer engagement and satisfaction. 

Beyond this role, the SAP CX AI Toolkit encompasses a wide range of AI-powered agents and functionalities, including: 

• Intelligent commerce tools for catalog management and content creation. 
• Smart sales assistance features that provide AI-generated insights and summaries. 
• Enhanced customer service capabilities that utilize AI to maintain up-to-date knowledge bases and deliver personalized support. 

Lastly, the toolkit offers custom AI tools, allowing businesses to create tailored prompts and integrate AI into their existing systems.

5. Agentforce

Salesforce’s Agentforce is an AI platform designed to boost productivity, automate workflows, and enhance customer experiences.

For retailers, agents can autonomously handle a range of tasks, from guiding users through product selections to managing order inquiries and processing returns. This is achieved through the Atlas Reasoning Engine, which enables the AI to understand context, make informed decisions, and execute actions based on real-time data.

Agentforce can deliver personalized shopping experiences by analyzing customer behavior and recommending products, suggesting alternatives, and providing tailored promotions. Agents can also be integrated with various communication channels, such as mobile apps and messaging platforms.

Beyond that, Agentforce offers pre-built skills for order management, appointment scheduling, and loyalty program management, among others. Businesses can customize and build their own AI agents using Agentforce’s low-code tools, allowing for the automation of tasks across sales, customer service, and marketing.

Create exceptional shopping experiences with Insider

Insider’s Agent One™ agents are purpose-built for customer engagement. This means you can leverage them to deliver exceptional shopping experiences and solve the biggest challenges plaguing marketers today.

Specifically, our Shopping Agent can:

• Turn your web search engine into an intelligent answer engine that delivers personalized conversations.
• Anticipate customers’ needs, understand the intent behind their queries, and provide relevant product recommendations.
• Integrate with relevant data sources, including 360-customer profiles from our eCommerce CDP. This creates a continuous feedback loop from every customer conversation that leads to higher precision and more emotionally resonant responses.
• Incorporate Insider’s predictive AI and Smart Recommendations to show relevant products and deliver more cross-sell and upsell opportunities.

Lastly, our platform offers many additional capabilities beyond the AI Shopping Assistant. 

From other purpose-built agents to data unification, marketing automation, and omnichannel campaign management, Insider is a true enterprise marketing platform. It enables teams to tap into a plethora of channels, create consistent experiences across all of them, and tap into the full potential of AI for customer engagement.

To learn more, schedule a free demo with our team.