Insider Announces $105 Million Investment Bringing Total Funding To $274 Million
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Insider announces $105 million investment bringing total funding amount to $274 million

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One platform for individualized, cross-channel customer experiences

Insider connects data across channels, predicts future behavior with AI, and individualizes experiences from a single platform with the fastest time to value.

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One platform for individualized, cross-channel customer experiences

Insider connects data across channels, predicts future behavior with AI, and individualizes experiences from a single platform with the fastest time to value.

Get a Demo

Trusted by 1200+ brands from high-growth startups to enterprise brands

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See Insider in action

#1 Leader Everywhere - Insider tops G2’s Best Software Awards 2023

We’ve topped all charts as the #1 Leader in G2’s Spring ‘23 reports with the highest user satisfaction score (98/100) in 6 categories — Customer Data Platforms, Mobile Marketing, Personalization, and more. See why Insider is recognized as one of the Best Software and Commerce Products of 2023.

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  • Connect

    Connect the disconnected. Bring customer data together to get the full story.

  • Predict

    Predict what will happen next and adjust any microinteraction with AI.

  • Individualize

    Give your customers the experience they deserve on any channel they want—customize content, offers, and recommendations with made-to-convert templates.

Connect

Connect the disconnected. Bring customer data together to get the full story.

Predict

Predict what will happen next and adjust any microinteraction with AI.

Individualize

Give your customers the experience they deserve on any channel they want—customize content, offers, and recommendations with made-to-convert templates.

Insider recognized as a Leader in The Forrester Wave™: Cross-Channel Campaign Management (Independent Platforms) Q3, 2021

Insider received the highest possible ratings, 5.0/5.0 in numerous criteria including personalization, platform architecture, innovation roadmap, native & 3rd party integration, predictive analytics & machine learning — and the highest score in the report, amongst all vendors, in the campaign orchestration criterion.

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Onsite experiences that turn heads

Want the secret to grabbing visitors' attention on your website? The answer is simple: extraordinary experiences made just for them. Make your website a joy to discover with AI-driven and individualized cross-channel campaign management across your website.

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Onsite experiences that turn heads

In-app experiences they’ll love

Get to know your app users inside-out. Create individualized in-app experiences with a powerful suite of mobile marketing tools, including WhatsApp and SMS. From onboarding to retention, see an immediate uptick in engagement with app push and in-app messages.

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In-app experiences they’ll love

Gain x3 more conversions with web push

Individually tailored web push notifications let you reach your customers even when they’re offsite. Encourage both known and anonymous users back to your site by grabbing their attention offsite with exclusive offers, special birthday deals, or updates on new stock. Get users to opt-in with a single click—no email required. 

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<strong>Gain x3 more conversions with web push</strong>

Bring web-like experiences to email

With so many emails blasted out each day, how can your brand stand out in the inbox? AI to the rescue! Recommend the products your customer loves, binge-worthy content, and must-attend events at speed and scale with Insider's email marketing software. Enrich your email experience with web-like interactions and cohesive design blocks, powered by AMP.

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<strong>Bring web-like experiences to email</strong>

End-to-end buying experiences on WhatsApp

The average customer is active on six or more channels—and you need to be where they are! Engage millions of active users on WhatsApp with one-to-one messages, tailored specifically to them.

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End-to-end buying experiences on WhatsApp

Build one-to-one connections through SMS

Use SMS to engage offline customers on one of their favorite messaging channels. Keep them up to date on sales, limited-time offers, transactional notifications, and not-to-be-missed events. Encourage cart abandoners to return by reminding them of the items they’ve left behind.

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<strong>Build one-to-one connections through SMS</strong>

Insider is a LEADER (again!) in the 2022 Gartner® Magic Quadrant™ for Personalization Engines

Insider’s AI-powered optimization capabilities make it the #1 choice for top global brands across industries to go beyond personalization and deliver individualized experiences that embrace the lifestyle of their customers. We received the highest scores for Marketing (4.1/5.0), and Services and Support (4.16/5.0) Use Cases in the 2022 Critical Capabilities for Personalization Engines.

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A Dynamic, Robust Software Delivering Up To 30% Uplift In CR, Great For Growth.

- Digital Marketer, Travel and Hospitality Industry

Trusted by
1200+ enterprise brands

  • Using Insider's AI-powered smart recommender, we improved our AOV by 11%, and our click-through rate went up by 13%.

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    increase in average order value AI-powered smart recommender

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  • Insider’s growth consultants suggested groundbreaking ideas to us, like the push-based cart recovery scenario which got us a conversion uplift of 350%.

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    conversion rate uplift Web push notification

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  • Our customers responded to instory really quickly and we saw a huge uplift and engagement. The number of credit card applications made by customers who view the instory was 4X higher compared to the control group.

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    higher card applications Instory

  • Insider helped us deliver highly-tailored experiences across our digital channels and improve our conversion rates significantly, as high as 275%.

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    conversion rate uplift Interest clustering product recommendation

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  • Thanks to Insider, we're gaining deeper insights into customer behavior and improving every aspect of the customer journey, from first landing to purchase.

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    increase in page views Product comparison widget

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    increase in average order value Exit intent overlay

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  • Starting from increasing test drive applications Insider helps us communicate with our visitors more effectively through every stage of the customer lifecycle.

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    increase in traffic to the car detail page Homepage personalization

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    increase in test drive applications Exit intent overlay

Seamlessly integrate your tech stack with Insider

Connect, predict, individualize, and grow at scale using the data and tools you already use and trust. From advanced analytics to CRMs to email marketing solutions and much more, Insider integrates with it all.

Explore all integrations

Insider named as the Leader in the IDC MarketScape: Worldwide Customer Data Platforms Focused on Front-Office Users 2021-22 Vendor Assessment

Insider outplays 11 global vendors to receive the maximum rating, 5.0/5.0, for multiple CDP criteria including the ability to seamlessly stitch zero, first, second & third-party customer data into unified customer profiles, AI-led predictive analytics and optimization, journey orchestration, consent management, time-to-value (TTV), and more.

Read the report excerpt

Insider named as the Leader in the IDC MarketScape: Worldwide Customer Data Platforms Focused on Front-Office Users 2021-22 Vendor Assessment

Insider outplays 11 global vendors to receive the maximum rating, 5.0/5.0, for multiple CDP criteria including the ability to seamlessly stitch zero, first, second & third-party customer data into unified customer profiles, AI-led predictive analytics and optimization, journey orchestration, consent management, time-to-value (TTV), and more.

Read the report excerpt
  • We implement ideas quickly and effectively which is essential to our promise of delivering an interactive and responsive brand experience.

    Almir Smajlovic Ecommerce Manager
  • With Insider’s predictive audiences feature for Facebook Ads, we got results that completely changed our approach in ad channels.

    Can Durmaz Sr. Digital Performance Manager
  • Implementation is a simple tag that you put on your site in order to go live. For many companies I can see this being a great quick win to boost traffic and conversions.

    Emma Gill Senior CRM, Loyalty & Channel Innovation Manager
  • Insider’s platform capabilities are limitless including personalization and segmentation.

    Anissa Bégin Digital merchandising manager D2C

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