6IXTY8IGHT VIDEO CASE STUDY

How 6IXTY8IGHT Grew Conversions by 62% and Doubled Sales with Personalized Retail at Scale

Reimagining retail is never easy. For 6IXTY8IGHT, remaining static was never an option. In a market where fast fashion is defined by speed, data, and digital agility, 6IXTY8IGHT’s journey from a niche lingerie label to a lifestyle powerhouse provides a playbook for brands seeking to move beyond legacy approaches and build for the future.

Behind the Brand: 6IXTY8IGHT’s Fast Fashion Playbook for Modern Retail

Most retailers experience the pain of fragmented systems, manual CRM, and missed opportunities. For 6IXTY8IGHT, these growing pains were tangible. Operating more than 100 stores across Asia, the brand’s viral pink aesthetic was only part of the story. The real differentiator was a data-driven, omnichannel strategy that placed the customer at the center—both online and offline.

Paulino Moreno, Regional Managing Director (APAC), describes how 6IXTY8IGHT:

• Transformed its ship-from-store ecommerce model into a competitive advantage, blurring the lines between physical and digital retail.
• Secured ground-floor visibility in premium malls, fueling both foot traffic and brand awareness.
• Repositioned from a lingerie brand to a lifestyle leader, expanding its reach and relevance.
• Addressed digital roadblocks directly: manual CRM, fragmented engagement, and a lack of automation.

The key takeaway is clear: transformation begins with acknowledging what is broken and having the determination to address it.The exclusive two-part interview with 6IXTY8IGHT reveals practical strategies, real-world results, and the human side of digital transformation.

62% Conversion Uplift: 6IXTY8IGHT’s Personalization Blueprint

Digital evolution extends beyond adopting new tools; it requires rethinking the entire customer journey. The interview explores how 6IXTY8IGHT partnered with Insider to achieve measurable impact:

• Automated high-converting journeys, including cart abandonment recovery, welcome sequences, and product-specific cross-selling.
• Prioritized on-site personalization over mass-market advertising, delivering experiences that felt tailored rather than templated.
• Leveraged first-party data to reduce reliance on marketplaces and take ownership of the customer relationship.
• Achieved a 62% uplift in conversion rates and nearly doubled sales in less than two years.

However, the numbers only tell part of the story. At the heart of 6IXTY8IGHT’s transformation was a genuine partnership—a shared commitment to customer-centric growth and continuous innovation.

“It’s not just about technology. It’s about building a partnership that delivers real results,” explains Paulino.

Why This Matters for Marketers and Retail Leaders

Marketers, retail leaders, and ecommerce professionals who are challenged by legacy systems, siloed data, or the pressure to deliver more with fewer resources can look to 6IXTY8IGHT’s story as a blueprint. Omnichannel retail, first-party data, and AI-powered personalization are not just industry buzzwords; they are the levers driving the next wave of growth.

Want to build your own conversion success story?

Book a demo and explore how Insider’s AI-powered platform can help you orchestrate customer journeys, automate engagement, and unlock exponential growth—without the growing pains.