INVITE-ONLY EVENT | SYDNEY
Growth Hacks Series: Beyond the Platform
How Strategic Partnerships Drive Growth When Executives Don’t Have All the Answers
THURSDAY, 20 NOVEMBER 2025 
5:30 – 8:30 PM 
BTWN, Level 3, W SYDNEY, DARLING HARBOUR [VENUE UPGRADED FROM BOPP & TONE]
As a CEO or marketing leader, you’re expected to navigate an increasingly complex martech landscape—but here’s the truth: you don’t need to be an expert in every platform. What you need is a partner who understands your business strategy, your “why,” and can translate that into measurable results.
Join Jarrod Febbraio (Director of Operations, EasyGo) and Josh Blanksby (former CEO, Melbourne Racing Club) for an honest conversation about what separates transactional vendors from true strategic partners.
We’ll explore:
- Why executives shouldn’t be expected to master data analytics and engagement platforms (and why that’s okay)
- How bespoke strategic partnerships bridge the knowledge gap and accelerate decision-making
- Real examples of moving from “we think this might work” to “we know this delivered 72X ROI”
- The difference between a vendor relationship and a partnership that understands your organisation’s context, challenges, and growth ambitions
Seats are limited and reserved in advance, so please RSVP only if you’re certain you can attend.
Venue: BTWN Restaurant, L3, The W Sydney Hotel
BTWN blends the finest Modern Australian ingredients with European-inspired cuisine, where craftsmanship meets attitude to create an urban playground made for food lovers.
Speakers
- Arrival drinks and canapés
- Meet fellow industry professionals
- Informal networking with Insider, Mixpanel teams
Join us for a candid 20-30 minute executive fireside chat that challenges the traditional vendor-client relationship. This isn't about off-the-shelf solutions or assuming you have it all figured out. It's about how the right platform partners—Insider and Mixpanel—become strategic extensions of your team, providing not just technical capability but genuine strategic guidance tailored to your unique business goals.
Family-style dining fostering authentic connections around Bopp & Tone's signature long table
What is Growth Hacks Series?
The Growth Hacks Series is a premium event series designed to equip marketing and business leaders with cutting-edge strategies for exponential growth. Each edition focuses on a key growth theme, featuring industry experts and thought leaders who share actionable insights and real-world success stories.
Ideal for: CEOs, CMOs, Marketing Directors, and Growth Leaders who are tired of being sold to and ready for partners who actually get their business.
Learn
from top industry experts who reveal their proven tactics for scaling businesses.
Discover
innovative strategies and tools that can drive your next big leap in growth.
Connect
with like-minded professionals and build valuable relationships to elevate your business.
This conversation acknowledges what many won't say out loud—that executive teams often lack deep technical expertise in this space, and that's precisely why strategic partnership matters more than product features. Learn how to identify partners who invest in understanding your strategy, not just deploying their technology.
Frequently Asked Questions
This is an exclusive Brisbane event exploring the human art of customer connection through expert insights and premium dining.
The event is entirely free of charge for all invited participants.
Smart casual to business attire. Think polished professional with a relaxed Brissy vibe - perfect for networking and dining.
This event is exclusively for invited guests only. Please check with the event organiser to confirm if guests can be invited.
Registration details will be sent via email. Please RSVP by the specified date to confirm your attendance.
Absolutely! If you have dietary restrictions or preferences, please inform Nico Cabrera at 0410005433 in advance, and we will make the necessary arrangements.
A 25-minute panel featuring real customer success stories, moderated by Edward Welsh, followed by a 5-minute interactive Q&A session.
Yes, we'll have non-alcoholic beverages available, and our sommelier can suggest non-alcoholic options for the dining experience.
We may take photos for future marketing purposes. If you prefer not to be photographed, please let us know when you arrive.
For event-related enquiries, please contact Nico Cabrera +61410005433.
