INVITE-ONLY event
Growth Hacks in Action: Mastering the Digital Customer Journey
Thursday, 4 DECEMBER 2025 
11:30 – 2:30 PM 
Bopp & Tone, Sydney
Your customer journey is leaking revenue. In this unfiltered conversation, digital leaders move beyond buzzwords to dissect the precise points of failure – costly website downtime, margin-eroding pricing errors, and the revenue leakage from poor conversion funnels. This session is a deep dive into the data-driven strategies and cross-channel personalisation frameworks used to transform these vulnerabilities into a high-performance growth engine. Learn how to architect a customer experience that not only converts but builds lasting customer equity.
Seats are limited and reserved in advance, so please RSVP only if you’re certain you can attend.
Venue: Bopp & Tone
The space embodies everyday opulence with a lived-in luxury aesthetic, creating a welcoming and relaxed atmosphere. Design elements include heavy marbles, classic tiles and rich textures, complemented by dark, moody timber furnishings. The venue features an alfresco dining terrace, private dining room, and Applejack’s signature love of greenery.
Speakers
Andrew Goldstein is a seasoned Customer Loyalty and CRM Strategist with 21+ years’ experience across retail, banking, travel, insurance, and gaming. Formerly at THE ICONIC, MYER, and Priceline, he has led loyalty programs, CRM strategies, and customer engagement initiatives that drive growth and retention. Based in Sydney, Andrew now consults and advises businesses on loyalty, personalisation, and data-driven customer strategies, combining deep industry knowledge with a pragmatic, results-focused approach. |
Nicola Clement is a C-Suite Executive and Board Advisor, ranked #3 in the Top 50 eCommerce Leaders 2025. With 22+ years’ experience across retail, technology, and digital transformation, she has led multi-million-dollar P&Ls, 70+ website launches, and teams delivering world-class customer experiences. An Executive MBA graduate from Oxford’s Saïd Business School, Nicola is passionate about coaching the next generation of retail leaders, eCommerce profitability, and driving business transformation through innovation and data-led strategies. |
Kim Russell is an award-winning Chief Marketing Officer with over two decades of experience driving growth, brand transformation, and customer connection across some of Australia’s most iconic brands, including Telstra, Nando’s, Menulog, and OTR. Known for blending creativity with commercial rigour, Kim has delivered more than $650 million in attributable revenue uplift, launched loyalty ecosystems still in use today, and led culturally resonant campaigns that shaped both brands and audiences.
David Solomons is the ANZ Growth Solutions Lead at Insider, with deep expertise in helping startups, scaleups, and enterprise organisations simplify processes and maximise technology adoption. Passionate about omni-channel strategy, business transformation, and SaaS solutions, he excels at turning complex challenges into practical, high-impact outcomes. Known as an energetic leader and advocate for innovation, David thrives on mentoring teams and driving growth through smarter, people-focused solutions.
Andrew Goldstein is a seasoned Customer Loyalty and CRM Strategist with 21+ years’ experience across retail, banking, travel, insurance, and gaming. Formerly at THE ICONIC, MYER, and Priceline, he has led loyalty programs, CRM strategies, and customer engagement initiatives that drive growth and retention. Based in Sydney, Andrew now consults and advises businesses on loyalty, personalisation, and data-driven customer strategies, combining deep industry knowledge with a pragmatic, results-focused approach. |
Nicola Clement is a C-Suite Executive and Board Advisor, ranked #3 in the Top 50 eCommerce Leaders 2025. With 22+ years’ experience across retail, technology, and digital transformation, she has led multi-million-dollar P&Ls, 70+ website launches, and teams delivering world-class customer experiences. An Executive MBA graduate from Oxford’s Saïd Business School, Nicola is passionate about coaching the next generation of retail leaders, eCommerce profitability, and driving business transformation through innovation and data-led strategies. |
Kim Russell is an award-winning Chief Marketing Officer with over two decades of experience driving growth, brand transformation, and customer connection across some of Australia’s most iconic brands, including Telstra, Nando’s, Menulog, and OTR. Known for blending creativity with commercial rigour, Kim has delivered more than $650 million in attributable revenue uplift, launched loyalty ecosystems still in use today, and led culturally resonant campaigns that shaped both brands and audiences.
David Solomons is the ANZ Growth Solutions Lead at Insider, with deep expertise in helping startups, scaleups, and enterprise organisations simplify processes and maximise technology adoption. Passionate about omni-channel strategy, business transformation, and SaaS solutions, he excels at turning complex challenges into practical, high-impact outcomes. Known as an energetic leader and advocate for innovation, David thrives on mentoring teams and driving growth through smarter, people-focused solutions.
- Arrival drinks and canapés
- Meet fellow industry professionals
- Informal networking with Insider, Adcore teams
“From Oops to Aha!” —A behind-the-scenes look at how top retailers turned messy missteps—think Black Friday chaos, site crashes, pricing misfires—into growth wins by mastering the customer journey across search, insights, and experience.
"It’s the Night Before Christmas" (David Solomons)
TBC
Family-style dining fostering authentic connections around Bopp & Tone's signature long table
What is Growth Hacks Series?
The Growth Hacks Series is a premium event series designed to equip marketing and business leaders with cutting-edge strategies for exponential growth. Each edition focuses on a key growth theme, featuring industry experts and thought leaders who share actionable insights and real-world success stories.
Learn
from top industry experts who reveal their proven tactics for scaling businesses.
Discover
innovative strategies and tools that can drive your next big leap in growth.
Connect
with like-minded professionals and build valuable relationships to elevate your business.
We’re bringing together a select group of digital leaders—Heads of Digital, Heads of eCommerce, Digital Marketing leads, and Growth and CX specialists—for an exclusive afternoon of insights, strategy, and connection.
If you’re responsible for driving performance across the digital customer journey—from acquisition and personalisation to conversion and retention—this session is built for you. Expect sharp, tactical conversations with industry experts, a chance to benchmark with your peers, and take-home ideas you can apply straight away.
- You are a Visionary Leader: You aim to stay ahead of the curve and explore innovative strategies in customer engagement.
- You are a Networker: You value connecting with fellow C-Suite executives from telco, government, retail, and other key sectors.
- You are a Strategist: You are looking for actionable growth hacks and real-world applications to transform your customer engagement.
- You are a Forward-Thinker: You want to equip yourself with the knowledge and tools needed to thrive in the rapidly evolving landscape of conversational CX
Frequently Asked Questions
This is an exclusive Brisbane event exploring the human art of customer connection through expert insights and premium dining.
The event is entirely free of charge for all invited participants.
Smart casual to business attire. Think polished professional with a relaxed vibe - perfect for networking and dining.
This event is exclusively for invited guests only. Please check with the event organiser to confirm if guests can be invited.
Registration details will be sent via email. Please RSVP by the specified date to confirm your attendance.
Absolutely! If you have dietary restrictions or preferences, please inform Nico Cabrera at 0410005433 in advance, and we will make the necessary arrangements.
A 25-minute panel featuring real customer success stories, moderated by an Insider, followed by a 5-minute interactive Q&A session.
Yes, we'll have non-alcoholic beverages available, and our sommelier can suggest non-alcoholic options for the dining experience.
We may take photos for future marketing purposes. If you prefer not to be photographed, please let us know when you arrive.
For event-related enquiries, please contact Nico Cabrera +61410005433.
