As a result of Insider’s successful campaign, millions of rubles were optimized and impressive numbers were achieved. Conversion uplift rate was measured at 4.49%.
“With Insider, we are able to present our visitors relevant experiences based on their needs and guide customers through the sales funnel. We no longer theorize about what would work best, instead we automatically test the impact of each personalization, as well as strategize and act on critical decisions in real-time”
Lyubov Ryzhkova, Digital and E-commerce Director