Re-engaging visitors with enticing web push notifications to increase revenue
Whether the goal is to drive customers back to your site, encourage them to complete their purchase or inform your audiences about the latest news & promotions, web push provides an unparalleled opportunity to engage with your off-site audiences, without having their contact information. Notifications are delivered directly to a user’s browser, no matter what website they are viewing. A user can access the content instantly, simply by clicking on the notification which will take them directly to the website.
This is an opt-in service, which is why securing visitor engagement is an essential foundation for the effectiveness of this process.
With its highly noticeable nature, web push armed marketers at the company with a powerful new channel to deliver highly unique user experiences, increasing conversion rates and yielding an above-average CTR rate.