Balancing User Experience With Business Goals
VamSvet provides detailed specifications about its products to ensure that visitors have all the information they need to make a decision. This is great for customers, but can make things a little tricky when it comes to organizing the way information is displayed on the page.
When customers scrolled down on a product page, the Add to Cart button disappeared above the fold. VamsVet believed that this could cause customers to lose focus on the purchase. They hypothesized that keeping the Add to Cart button visible at all times would lead to an increase in conversions and the add-to-cart ratio.