Turning Readers into Subscribers with Urgency Messaging
Once readers start engaging with content on a subscription-based news website, they are prompted to subscribe to continue reading. This can lead to high bounce rates. Newsweek wanted to reduce this rate and encourage more people to subscribe.
An effective way to tackle this bounce rate is through the use of urgency messaging. Using Insider, Newsweek was able to welcome visitors with special subscription discounts, combined with time-limited offers, to encourage people to subscribe.
Not only does an increase in subscribers mean an increase in subscription revenue but (as long as they find the content engaging) these subscribers also become loyal, returning visitors that will drive up ad revenue. Publishers will receive payment for every ad they view. The more subscribers a site has, the more they will be able to charge advertisers for that valuable space on their pages.