Sports News App Delivers Visually Engaging Content with Rich Push Notifications
The app usually had a flood of users logging in when an important game is taking place, but on a regular day a limited number of users logged in. Since its launch in 2010, app owners had difficulty in attracting users on a regular day. With push notifications rising to the peak of popularity within the last 2 years, the app managed to increase usage. However, soon enough app users started to ignore push notifications. At that point, app owners started to use Insider’s push notification technology to send out visually engaging content, using rich push notifications, which included images and videos.