Leveraging Behavioral Data to Discover the Optimal Time to Send
The company decided to send a push notification to their users, encouraging them to view details of their student-credit products. Push notifications – messages sent directly to a user’s phone that link back to an app – are an excellent way to engage your audience and boost awareness by putting important messages directly in front of them. The company understood that timing was crucial to their success, and wanted to ensure that the message was sent at a time when the user was most engaged.
Using Insider, they were able to analyze the behavior of their users to discover when they were most active within the app. Using this information, they could select the ideal time at which to send the push notification to each individual user. The company decided to target users who had engaged with their app within the last seven days, and sent them a notification at the time they had been most active.