Increased Engagement and Revenue through Experiments
With Insider’s cutting edge Mobile Experiments technology, the company was able to run experiment on the app instantly without depending on IT teams and without waiting for Google Play or App Store reviews. The initial results showed that the app owners needed to work on the design of the “Book Now” button to make it stand out and drive engagement with users.
App owners reached their target of increasing the number of clicks on the CTA button. The click rate on the “Book Now” CTA button increased to 6.77%, showing a great conversion rate uplift of 156%.