Delivering Upsell Messages at Just the Right Moment
Using Insider, the team at McDonald’s was able to quickly create an A/B test to promote the apple pies. Customers who’d put items in their basket and were about to complete their order were shown a pop-up, giving them the option to add apple pies to their basket.
McDonald’s were so confident that this would boost sales, that they targeted the pop-up to 90% of their total traffic. And they were right!