It’s easier to persuade visitors to opt-in for email and SMS notifications if you promise relevant content. The audience should be well informed about the benefits of subscribing, since, for most of us, “email” and “SMS” are generally synonymous with spamming. So, brands should set clear expectations for their visitors if their intent is to get more opt-in subscribers that they can then target with personalized offers, promotions, and messages.
The opt-in personalization created by Insider helped mavi.com to gain more subscribers. The number of registered opt-in visitors increased by 21%.
“Insider is a critical partner for us to discover what should be optimized in order to collect valuable customer data and enhance the experience for our shoppers. With Insider we are able to test our decisions and see what works best for our business. Insider allows us to do the things we want with ease and agility.”
Senior E-Commerce Performance Marketing Associate