Using a countdown coupon had several benefits for Lenovo. The time limit created a sense of urgency for the customer, encouraging them to take advantage of the special offer and make their purchase.
Insider’s advanced personalization technology enabled that the code was not given to the customer until the final purchasing stage. This meant that it couldn’t be published on affiliate sites, or be shared elsewhere. This allowed Lenovo to track the exact impact of the coupon on both conversions and engagement, and ensure that the offer remained “special”.
Lenovo measured significant increases across three key success metrics. The countdown coupon achieved a 13.91% uplift in conversion. They also observed an increase in engagement – visitors that were presented with the coupon spent longer time on site and viewed more pages, with a 22.08% increase in average session duration, and a 19.07% increase in page views.