Replicating the Personal High Street Experience Online
When it comes to customer experience, financial institutions are catching up with the retail industry, which strives to ensure that visitors are provided the same experience across all channels. In order to offer equivalent experiences with businesses that have physical branches, online-only financial institutions are forced to improve online customer journeys, making the experience as personalized and relevant as possible. Given the rise in mobile usage, delivering a human experience through mobile devices is more essential than ever before.
Hangikredi.com wanted to increase loan application submissions on its mobile site, smoothing the path to conversion for its mobile customers.